Marketing & Retail Sales Executive

BBQ WHOLESALE CENTRE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in Singapore is expanding its digital presence and is looking for a creative Marketing Manager to drive their strategy on the Xiao Hong Shu platform. The ideal candidate will leverage content creation and influencer relationships to boost retail sales and customer engagement while analyzing market trends effectively.

Qualifications

• Native/fluent Mandarin speaker with basic English.
• Experience in social media marketing, e-commerce, or retail sales.
• Creative mindset and a strong analytical approach.

Responsibilities

• Create engaging content for Xiao Hong Shu platform.
• Develop and execute social media marketing campaigns.
• Analyze platform trends and optimize content performance.

Skills

Content creation

Social media marketing

Analytical skills

Job description

Join our dynamic team as we expand our digital presence on China's hottest social commerce platform! We're seeking a creative, results-driven individual to manage our Xiao Hong Shu (Little Red Book) marketing strategy and drive retail sales growth.

Key Responsibilities:

• Create engaging content for Xiao Hong Shu platform (posts, videos, live streams)
• Develop and execute social media marketing campaigns
• Build and maintain relationships with KOLs/influencers
• Analyze platform trends and optimize content performance
• Support retail sales initiatives and customer engagement
• Monitor competitor activities and market trends

Requirements:

• Native/fluent Mandarin speaker with basic English communication
• Deep understanding of Xiao Hong Shu platform and Chinese social media trends
• Experience in social media marketing, e-commerce, or retail sales
• Creative mindset with excellent content creation skills
• Strong analytical skills and data-driven approach