Marketing & Regional Creative Manager (Maternity Cover)

Cove Living Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Cove Living Pte Ltd is seeking a Marketing & Creative Manager to lead marketing strategies and execution in Singapore. This role involves driving tenant inquiries, managing marketing budgets, and ensuring a stellar customer experience. Ideal candidates will have at least 4 years of marketing experience, preferably in a tech-driven environment, and possess strong analytical and creative skills.

Qualifications

• Minimum of 4 years’ experience in Marketing, ideally in a high growth/tech-led business.
• Experience managing a reasonably sized budget and in digital/performance marketing.
• Strong academic and professional track record.

Responsibilities

• Flawless marketing execution across all key channels.
• Drive funnel efficiency and assist Sales in meeting targets.
• Lead execution across all marketing channels including digital and offline.

Skills

Analytical

Creativity

Communication

Strategic thinking

Attention to detail

Education

Undergraduate degree

Job description

Covee started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 6000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.

Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.

Working in our Singapore office at Pearl’s Hills terrace, means being surrounded by a unique blend of traditional charm and modern energy. With historic landmarks, cozy cafes, and cultural spots nearby, our office offers an inspiring environment that enhances creativity and productivity.

Come enjoy the journey with us and become a Cove Superstar!

Job Title: Marketing & Creative Manager

Job-Type: 3-6 Contract

Reports To: Co-founder

Location: Singapore

What you’ll be doing:

• Flawless marketing execution across all key channels
• Increase top of funnel tenant inquiries via marketing campaigns / initiatives, to be delivered through both paid and organic marketing channels, with the support of Digital Marketing team and Tech team
• Drive funnel efficiency: assist to constantly improve conversion rates to property viewings and bookings by fine tuning campaigns and website creatives
• Assist Sales to meet room booking and vacancy rate targets through marketing initiatives
• Work collaboratively with Digital Marketing to ensure best in class data tracking and reporting
• Work collaboratively with Sales and Digital Marketing to inform, review and advise on allocation of marketing budget at local level in context of marketing initiatives
• Manage Cove’s brand & creative guideline

Core Responsibilities:

• Work closely with Singapore General Manager or Founder on developing the overall marketing strategy
• Closely assist on the delivery of the Singapore brand strategy, driving distinctiveness and impact and ensuring consistency across all touchpoints
• Deploy innovative and cost-efficient marketing activations that allow us to punch above our weight as a start-up
• Oversee and develop consumer interactions to ensure we are delivering a stellar customer experience across all touchpoints
• Lead the execution across all marketing channels including digital/performance marketing, content and social media, offline marketing and events, third party listing platforms, partnerships, PR (corporate and consumer)
• Focus on continuous improvement across all channels to optimize effectiveness and ROI
• Assist on the further development of best in class reporting dashboards for the marketing and sales function, and deliver regular performance reports to local management
• Ensure we deliver the requisite number of room bookings set out in business targets
• Work closely with the Singapore General Manager, Founder, Sales Manager, Digital Marketing Team and Tech Team to understand our customer and work in partnership to drive business objectives.
• Work with the Tech Team to constantly improve our website, app, customer portals and
• Hone and develop all marketing processes and practices to increase team effectiveness

What makes you a great fit:

Essential

• An undergraduate degree in any field (business-related is a bonus)
• Strong academic and professional track record
• Minimum of 4 years’ experience in Marketing (ideally in a high growth/tech-led business)
• Experience managing a reasonably sized budget
• Specific digital/performance marketing experience preferable
• Experience in social media, influencer, and content marketing
• Highly analytical and business driven.
• Able to communicate clearly and work closely with business stakeholders.

Preferred

• Experience working in an early-stage start-up
• Experience managing a team

Core Skills/Competencies:

• Excellent spoken and written English
• Spoken and written Mandarin is a strong plus
• Strategic thinking
• Self-motivated and takes responsibility
• Analytically minded
• High drive for results
• Ability to be flexible deal with ambiguity
• Creativity
• Attention to detail
• Visual design acumen