Marketing Projects Associate, Singapore Marketing

SHOPEE SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading company in the e-commerce sector seeks a dynamic Marketing Associate to support growth initiatives. This role involves planning and executing marketing campaigns, collaborating with cross-functional teams, and leveraging data insights to enhance user engagement and adoption. Ideal candidates have a Bachelor's degree in a relevant field and marketing experience.

Qualifications

• At least 1 year of relevant experience in marketing, preferably in fintech or e-commerce.
• Familiarity with e-commerce platforms and digital user engagement tactics.

Responsibilities

• Drive go-to-market efforts for new product and service launches.
• Project manage key projects and special initiatives with cross-functional stakeholders.
• Analyse campaign performance and user behavior to recommend optimisations.

Skills

Analytical skills

Project management skills

Communication

Problem solving

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

We are looking for a dynamic and driven Marketing Associate to join our Marketing Projects Team, supporting the growth of new initiatives.

You will play a critical role in planning, executing, and optimising cross-functional marketing campaigns and business proposals designed to drive user adoption and enhance customer engagement.

Job Description:

• Drive go-to-market efforts for new product and service launches, including the planning and implementation of in-app marketing campaigns and co-branded promotions
• Work closely with cross-functional stakeholders to scope, plan, and execute key projects and special initiatives
• Provide marketing support and insights for ad-hoc initiatives requiring rapid execution and alignment with company objectives
• Project manage and coordinate with internal teams including Business Development, Operations, Business Intelligence, Product, and Creative to ensure effective campaign delivery
• Lead the conceptualisation of marketing assets and manage the end-to-end deployment of campaign activities across channels
• Maintain and monitor marketing budgets in collaboration with the internal Finance team
• Develop and track key performance indicators (KPIs) to evaluate marketing effectiveness and support data-driven decision-making
• Analyse campaign performance and user behavior to identify growth opportunities and recommend optimisation strategies
• Conduct competitive benchmarking and stay up to date with trends across e-commerce platforms and the financial services industry

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• At least 1 year of relevant experience in marketing, preferably in fintech, e-commerce, or digital banking
• Familiarity with e-commerce platforms and digital user engagement tactics
• Excellent communication and project management skills; comfortable working in a fast-paced, cross-functional environment
• Analytical and structured thinker, with outstanding problem solving and critical thinking skills
• Strong analytical skills with experience in data analysis, performance tracking, and campaign reporting
• Result oriented with bias for hands-on execution