Marketing & PR Manager, South Pacific (South East Asia, Australia and New Zealand)

BANG & OLUFSEN ASIA PTE LTD; Serangoon Garden Circus; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading luxury audio brand in Singapore is looking for a Marketing & PR Manager to create impactful marketing campaigns and manage brand awareness. The role requires 5 to 10 years of experience in developing marketing strategies within a luxury context. Strong communication and project management skills are essential. Competitive salary and benefits offered.

Qualifications

• 5 to 10 years of experience developing marketing plans and campaigns.
• Proven experience from luxury or premium brand is preferable.
• Excellent written and verbal communication skills.

Responsibilities

• Build and monitor Marketing Plans.
• Develop yearly Marketing and PR strategy.
• Propose Clients Experience and CRM Plans.
• Develop media and influencer networks.

Skills

Effective communication skills

Networking skills

Project management

Multitasking

Metrics-driven marketing

Creativity

Experience with marketing automation tools

Understanding of social media strategy

Education

Bachelor’s or Master’s degree in marketing or business

Tools

CRM tools

Job description

Overview

Do you enjoy creating impactful marketing campaigns that truly connect with people? Do you want to help build awareness for one of the world’s most iconic luxury audio brands? Are you driven by the challenge of balancing creative strategy with hands-on execution?

As our new Marketing & PR Manager, you will join our team in Singapore, reporting to our Market Director for South Pacific.

Responsibilities

• Working closely with our franchisee partners Marketing Teams to build, monitor and action Marketing Plans to grow Brand Awareness, Client Loyalty and overall Boost Sales and Growth in all South Pacific markets (Singapore, Thailand, Australia, New Zealand, Malaysia, Philippines, Indonesia, Cambodia…)
• Building a yearly Marketing and PR strategy for the South Pacific Region in line with Budget and monitoring execution and adequate budget usage
• Propose Clients Experience and CRM Plans to support our Partners in recruiting new HNWI clients
• Develop media / influencers/ luxury industry network to increase Bang & Olufsen visibility and identify partnerships opportunities
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer, market and competitors insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Be a collaborative and integrated member of the Team, sharing accomplishments, proposing new great activities or ways of working.

What you bring

To succeed in this role, we imagine that you have approximately 5 to 10 years’ experience, and you have proven experience developing marketing plans and campaigns and preferably experience from a luxury or premium brand.

Moreover, you bring:

• Effective communication and networking skills, that you will utilize when building partnerships and communicating with various stakeholders.
• A Bachelor’s or Master’s degree in marketing, business, or related field.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Additional experience with online marketing, trade marketing and social media strategy is advantageous, similarly is established press and media contacts, but this is however no requirement.

What we offer

You will join our Singapore office working closely with colleagues covering our South Pacific market and our Global Marketing department located in our headquarters in Lyngby, Denmark. You will collaborate with the extended marketing, digital and ecommerce teams, product management, in devising campaigns, initiatives and defining new customer experiences.

With approximately 1,100 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation

Competitive salary and benefits package.

Location

Singapore

Start date

As soon as possible.

Travel

Approx. 20%

How to apply

Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 8 October. We encourage you to apply as soon as possible; this advert could be closed before the stated deadline if we receive a high volume of applications.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our TA coordinator Aurora Rossi at [e-mail]. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.