Marketing Ops Consultant - Contract

The Walt Disney Company; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading entertainment company in Singapore seeks a Marketing Ops Consultant to execute and optimize lifecycle communication campaigns. The ideal candidate will have over 2 years of experience in CRM optimization and excellent skills in project management and stakeholder partnership. A Bachelor's degree in a relevant field and proficiency in HTML emails are required. This role offers a hybrid working model.

Qualifications

• 2+ years in marketing executing CRM/Lifecycle channel optimization.
• Experience in email, push, sms, in-app messaging channels.
• Ability to multitask and handle simultaneous projects.

Responsibilities

• Build, test and deliver lifecycle messages.
• Execute messaging optimization.
• Run split and multivariate tests.
• Coordinate with market strategist on campaigns.
• Track and communicate progress on project plans.

Skills

CRM/Lifecycle optimization

Attention to detail

Proficiency in building HTML emails

Analytic orientation

Project management

Stakeholder management

Fluency in English

Education

Bachelor’s degree in Marketing, IT, Computer Science

Tools

Jira/Confluence

Salesforce Marketing Cloud

Job description

Overview

Marketing Ops Consultant - Contract — The Walt Disney Studios, Singapore, Singapore

As part of the Marketing Operations team, the Marketing Ops Consultant drives the execution and campaign delivery of lifecycle communications to enable the initiatives and objectives of marketers. This role administers user lifecycle messaging tests to drive experimentation and learnings from strategies defined by marketers. It is a hybrid of skills including hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocacy, leveraging expert internal resources when appropriate. A successful Analyst maximizes message utilization while balancing the needs of users and internal stakeholders using a collaborative approach.

Responsibilities

• Build, test and deliver lifecycle messages
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols minimize bias
• Coordinate with market strategist in the creation and management of marketing campaign process to drive video content engagement from subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed
• Monitor messaging programs and campaigns and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities
• Implement and audit all analytic encoding to enable messaging effectiveness
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR and other legal or compliance requirements

Basic Requirements

• 2+ years in marketing executing CRM/Lifecycle channel optimization and insight
• Experience in email, push, sms, in-app messaging channels and platforms
• Understanding and administration of message experimentation best practices
• Attention to detail with ability to identify issues and implement remedies
• Proficiency in building HTML emails from asset files, making message template adjustments, and articulating more complex needs to developers
• Passion for velocity, enabling the team to scale through superior project management
• Analytic orientation and curiosity, using insights to drive actions
• Superior presentation, communication and documentation skills
• Highly organized, methodical, and strong team player
• Ability to multitask and handle simultaneous projects with exceptional problem-solving skills and composure under stress
• Self-motivated with drive to exceed user expectations and enable partner marketing teams
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies and Jira/Confluence
• Working knowledge of email and mobile channel best practices
• Ability to be on-call when high priority business needs arise
• Language fluency in English

Preferred Requirements

• Experience in an operational role
• Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
• Working knowledge of Salesforce Marketing Cloud, Braze, and/or other lifecycle marketing platforms, ideally certified in one main platform
• Experience supporting a regionally distributed stakeholder team
• Working knowledge of compliance requirements
• Fluency in another language (e.g. Korean/Japanese)

Education

• Bachelor’s degree in Marketing, IT, Computer Science or related field; or equivalent practical experience

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About The Walt Disney Studios

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call The Walt Disney Studios.

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