Marketing & Operations Manager

Job Description

The successful candidate will be part of SIA Academy. He/She is responsible for developing and implementing marketing strategies to promote SIA Academy, as well as to ensure and optimise the academy’s operational processes to help the business achieve its goals. This is a 2-years contract position.

Key Responsibilities

1. Develop and execute marketing and branding initiatives:
   To plan, execute, and monitor marketing campaigns across digital, print, and social media channels, as well as oversee the creation of marketing materials such as brochures, newsletters, and online content. Analyse the performance of marketing initiatives, conduct market research to identify relevant conferences and events, organise and execute events, and manage website development.
2. Ensure operational efficiency:
   Optimise operations for seamless training programme delivery and an enhanced learner experience, while overseeing the management of training facilities and Customer Relationship Management (CRM) development. Collaborate with the Cabin Crew and Flight Operations Training Departments to ensure the availability of trainer resources, as well as evaluating Course Evaluation Questionnaire (CEQ) feedback and working with stakeholders to recommend improvements in content and the overall learner experience.
3. Market and competitor analysis:
   Monitor competitors' product offerings, pricing, and marketing strategies, as well as conducting regular SWOT analyses of competitors to identify areas for improvement and provide recommendations.

Requirements

1. Possess a University Bachelor's Degree in any discipline.
2. Proven track record to enhance and grow a brand’s presence both locally and internationally.
3. Skilled in SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) strategies, including but not limited to managing paid search campaigns (PPC) across platforms like Google Ads and social media, as well as curating organic social media postings.
4. Experience in optimising operations and streamlining processes to improve productivity and service delivery.
5. Proficient in conducting market research, analyzing competitors, and identifying trends (specifically in learning & development).
6. Ability to analyze marketing campaign and operational data to drive improvements and meet business goals.
7. Skilled in managing projects, coordinating with teams, and adhering to deadlines.
8. Strong analytical and problem-solving abilities.
9. Excellent communication and teamwork skills.

We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.