Marketing Operations Executive [Watch retail/ Support livestream & e-commerce/ Overseas travel [...]

Working Hours: Mon - Fri, 9am - 6.45pm

Working Location: Office: Bedok Industrial Park

Salary: $3,000 - $3,500

Job Summary:

We are seeking a proactive and detail-oriented Marketing Operations Executive to support the end-to-end execution of marketing initiatives across retail, online, and live-streaming platforms. This role will be instrumental in coordinating between teams, executing campaigns, analyzing performance, and ensuring a smooth and consistent brand experience both online and offline.

Key Responsibilities:

1. Retail Marketing Coordination

• Support in-store promotions, events, and visual merchandising rollouts.
• Liaise with retail teams to ensure alignment on campaigns and promotions.
• Track inventory for marketing collaterals and promotional materials.

2. E-Commerce & Digital Marketing Support

• Assist in managing product listings, pricing updates, and campaign setups across marketplaces and brand websites. (e.g., Shopify, Shopee, Lazada)
• Coordinate banner designs, promotional codes, and campaign execution timelines with internal and external teams.
• Monitor campaign KPIs and assist with performance reporting and optimization suggestions.

3. Website Funnel Optimization

• Assist in managing the website funnel from landing pages to checkout flow.
• Collaborate with performance and CRM teams to implement lead magnets, pop-ups, and A/B testing.
• Track website analytics (Google Analytics, Shopify Insights, Hotjar, etc.) to improve conversion rates and reduce drop-offs.
• Work closely with the design and tech teams to ensure smooth, mobile-friendly UX for visitors.
• Monitor and report performance of lead generation forms, promotional popups, and upsell features.

4. Live Streaming & Content Operations

• Support the planning and scheduling of livestream sessions.
• Ensure all necessary product information, props, and visuals are prepared for hosts.
• Coordinate with the social media team on livestream promotion and post-stream engagement.

6. Administrative and Operational Tasks

• Maintain and organize marketing folders, reports, and documentation.
• Manage timelines and follow-ups to ensure smooth execution of all tasks.
• Provide support to the marketing team and other departments when needed.

Key Qualifications:

• Diploma or Degree in Marketing, Business, Digital Media, or a related field.
• Entry level is welcome or 1-2 years of experience in marketing operations, e-commerce, or digital marketing.
• Ability to learn and adapt using tools such as Shopify, Klaviyo, Canva, Google Analytics, Hotjar, or similar.
• Comfortable interpreting funnel metrics like CTR, bounce rate, and conversion rate.
• Able to travel overseas on short notice for live streaming campaigns and marketing events.

Quah Siying (Jeslyn) R1982418

The Supreme HR Advisory Pte Ltd 14C7279