Marketing Manger

Salt Digital Recruitment; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Lifecycle Marketing Manager for a dynamic role focused on driving customer engagement and revenue growth. This position involves planning and executing innovative email marketing campaigns, leveraging advanced analytics to optimize performance, and collaborating with cross-functional teams to enhance user experiences. With a focus on personalization and experimentation, you will play a key role in crafting strategies that align with business goals and drive customer lifetime value. Join a forward-thinking company and make a significant impact on their marketing efforts while enjoying a contract role with potential for extension.

Qualifications

• 8-10 years of experience in lifecycle marketing with a focus on email campaigns.
• Proven ability to analyze marketing metrics and optimize strategies.

Responsibilities

• Manage end-to-end email marketing campaigns and analyze key metrics.
• Develop personalized user experiences to drive acquisition and retention.

Skills

Email Marketing

Performance Marketing

Analytical Skills

Problem-Solving Skills

Communication Skills

Tools

APIs

Machine Learning Models

Job description

Salt Talent Search is looking for a Lifecycle Marketing Manager for a 12 months extendable contract role.

Responsibilities:

• Plan, design and manage email marketing campaigns end-to-end.
• Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals.
• Craft personalized experiences for user acquisition, initial signup through active use, upsell, retention, and win back efforts through prioritization of high-impact experimentation and optimization strategies.
• Cultivate innovation tied to business growth metrics including conversion, usage rates, and retention across products, surfaces, and routes to market.
• Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization.
• Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show the impact of our programs on the overall business.
• Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership.
• Harness technology for programmatic personalization at scale, applying APIs, machine-learning models, mobile insights, and behavioral data to improve customer relevancy and revenue impact.
• Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization.

What Will You Do:

• 8-10 years of related experience.
• Extensive experience in email or in-product and/or other relevant performance marketing channels with an emphasis on personalization and experimentation.
• Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly.
• Advanced analytical skills.
• Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
• Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail.

Salt is acting as an Employment Business in relation to this vacancy.

Job Information

Job Reference: JO-2503-351054

Salary: Negotiable

Salary per: annum

Job Duration:

Job Start Date: 19/05/2025

Job Industries: Marketing

Job Locations: Singapore

Job Types: Contract