Marketing Manager – Singapore and Malaysia

Focus Global; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in Singapore is seeking a Marketing Brand Manager to elevate the marketing vision for international consumer brands. The role encompasses driving brand strategy, managing campaigns, and collaborating with sales to enhance retail and e-commerce presence across Singapore and Malaysia. The ideal candidate is growth-oriented, hands-on in digital marketing, and possesses strong communication skills, with at least two years of experience in consumer brand management.

Qualifications

• At least 2 years of experience handling consumer brands.
• Experience managing the Singapore and Malaysia markets.
• Hands-on digital marketing and e-commerce campaign experience.

Responsibilities

• Drive brand strategy, build awareness and loyalty.
• Develop retail and e-commerce strategies.
• Maintain deep product knowledge and conduct product research.

Skills

Digital Marketing

Communication

Product Management

Retail Strategy

E-commerce

Education

Bachelor’s Degree in relevant fields

Job description

About the Role: The Marketing Brand Manager will be responsible for the marketing vision and growth of successful international consumer brands in Singapore and Malaysia.

Who are you? We seek a highly motivated, self-driven individual comfortable in a fast-paced environment. If you enjoy creating delightful customer experiences, finding product market fit, and driving growth strategies for companies, this role is for you. You will help direct strategies for top international consumer brands entering Singapore and Malaysia.

Key Responsibilities:

1. Marketing: Drive brand strategy, build awareness and loyalty, oversee campaigns, social media, SEO/SEM, and offline support.
2. Collaborate with Sales: Develop retail and e-commerce strategies, work on activation opportunities, and coordinate with online and offline sales channels.
3. Product Management: Maintain deep product knowledge, conduct research, analyze USPs, and evaluate new products.
4. Company Practices: Use data-driven metrics, document processes, and promote a positive company culture aligned with core values.

Qualifications:

• At least 2 years of experience handling consumer brands, preferably in consumer goods or kitchen appliances.
• Experience managing the Singapore and Malaysia markets.
• Hands-on digital marketing and e-commerce campaign experience.
• Proven ability to develop engagement campaigns and work with retail and online partners.
• Bachelor’s Degree in relevant fields.

Ideal Candidate Traits:

• Entrepreneurial, independent, and growth-oriented.
• Excellent communication skills and quick to act.
• Open to giving and receiving feedback.
• Familiar with new technology and tools.
• Data-driven decision maker.
• Customer-centric mindset.