Marketing Manager (Overseas Government Community, Gaming) (ID: 672137)

PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An innovative company is seeking a passionate professional to drive regional publishing strategies for mobile games. In this dynamic role, you will engage with local partners, develop strategies for market penetration, and collaborate with cross-functional teams to enhance campus engagement initiatives. Your insights into local culture and data-driven approach will be crucial in optimizing campaign performance. If you have a strong background in publishing or business development and a passion for gaming, this opportunity is perfect for you to thrive in a fast-paced environment while managing multiple projects.

Qualifications

• 4+ years in publishing or business development with market-related experience.
• Strong communication and problem-solving skills are essential.

Responsibilities

• Engage local partners and develop resources for market penetration.
• Create regional strategies for mobile game publishing and brand promotion.

Skills

Publishing experience

Business development

Problem-solving skills

Communication abilities

Data analysis

Project management

Job description

Job Description:

• Responsible for engaging and motivating local partners (GR, schools, and local IPs), organizing and developing local resources and capabilities to support regional market penetration.

• Develop regional publishing strategies for mobile games, including but not limited to BD partnerships, brand promotion, campus activities, platform cooperation, and GR management, to achieve regional objectives and target audience penetration.

• Collaborate with cross-functional teams (including the HQ team) to formulate overall strategic directions, integrate local resources, and execute campus engagement initiatives.

• Provide deep insights into the local culture from a player’s perspective, ensuring the development of localized marketing strategies. Utilize data-driven analysis to optimize campaign performance.

Requirements:

• More than 4 years of experience in publishing, operations, or business development, preferably with market-related or user growth experience.

• Proficient in operational systems, partnerships, and campus penetration strategies.

• Strong problem-solving skills, communication abilities, and resource integration capabilities to establish and maintain strong partner relationships.

• Results-oriented, proactive, and focused on creating “win-win” partnerships.

• Data-sensitive with a strong understanding of user needs and fast learning capabilities.

• Passion for games, with the ability to manage multiple projects in a fast-paced environment under tight deadlines.

Interested candidates who wish to apply for the advertised position, please click on “Apply”.