Marketing Manager, Neurocranial, Asia Pacific

Stryker; Singapore; On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic individual to advance their Neurocranial portfolio across the Asia Pacific region. This role focuses on driving significant business growth while collaborating closely with marketing and sales teams. The ideal candidate will possess a strategic mindset, capable of analyzing data to inform decision-making and influence key stakeholders. With a commitment to innovation and excellence, this position offers the opportunity to impact healthcare positively while fostering personal and professional growth within a vibrant team environment.

Benefits

Healthcare Benefits

Retirement Programs

Wellness Programs

Bonuses

Service Awards

Social Activities

Qualifications

• 5+ years of regional marketing experience in MedTech preferred.
• Excellent presentation and interpersonal skills are essential.

Responsibilities

• Lead product strategy and execute marketing plans.
• Develop long-term business plans and coordinate training programs.

Skills

Strategic Thinking

Data Analysis

Product Launching

Collaboration

Market Development

Problem Solving

Education

Bachelor's Degree

Job description

Why join Stryker?

Looking for a place that values your unique talents? Discover Stryker's award-winning culture.

We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

Job description

We are excited to be named one of the World’s Best Workplaces by Fortune Magazine!

We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

Who we want:

• Strategic thinkers. People who enjoy analyzing data or trends for strategy development, planning, forecasting, advising, budgeting, reporting, and business growth opportunities.
• Motivated product launchers. People who bring strategic direction and drive for execution to ensure products are developed and launched with precision.
• Goal-oriented orchestrators. People who can effectively coordinate and focus work toward important goals, prioritizing activities that lead to success.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analysis.
• Curious learners. People who seek out cutting-edge research and information to expand and enhance their ability to be ready for what’s next.

The main goal of this position is to advance the Neurocranial portfolio through driving synergies among key franchises across the Asia Pacific region. This includes driving high double-digit business growth over the next 5 years in both established and emerging markets, achieving results through influencing regional stakeholders who are not direct reports. The role involves close collaboration with country marketing and sales teams to plan and execute marketing strategies, streamline processes, and enhance market adoption of new and existing products. Additionally, the role requires developing long-term business plans, coordinating regional educational and training programs, and ensuring effective communication and technology transfer between markets and product divisions to optimize product launches and market penetration. This strategic position not only focuses on driving sales and market share in diverse geographies but also on building capabilities within local teams to sustain growth and achieve market leadership.

The ideal candidate for this role is a strategic thinker adept at analyzing data and trends to develop and drive strategy across complex synergistic portfolios, identifying business growth sales opportunities, planning, forecasting, advising, budgeting, and reporting. This role demands an individual who is motivated to launch products but also possesses the strategic direction and execution skills to ensure products are developed and launched with precision. Curiosity for continuous learning and staying ahead of cutting-edge research is essential, along with the ability to build and leverage cross-functional relationships, which plays a critical role in synthesizing diverse ideas and industry analysis.

Key Responsibilities

Promote Neurocranial portfolio across Asia Pacific and further drive the business growth in regions:

• Partner closely with the country marketing and sales teams to plan and execute market development and strategy necessary to grow our Neurocranial portfolio across priority markets in Japan, Australia, China, and primary emerging markets in India and East Asia.
• Support and accelerate market adoption activities to capture share for launched products/existing portfolio in priority markets in Japan, Australia, China, and primary emerging markets in India and East Asia.
• Streamline and standardize country marketing and sales teams’ business case development for being included in initial launch phases.
• Identify opportunities to increase speed to market and enhance commercialization efforts for future product lines.
• Develop long-term business plan/portfolio including required investments, resources, and timelines along with sales and market share targets.
• Link and coordinate between these markets and the product division to ensure product knowledge and technology expertise are transferred and scalable.
• Support the development and build capability of local in-country sales and marketing teams.

Develop our Neurocranial markets in Asia Pacific:

• Focus on the priority markets of Japan, China, and SSP and work closely with leadership teams to develop a clear, synergistic product portfolio strategy for key product portfolios.
• Develop marketing and launch plans as well as post-market support and resources required, including coordination with supply chain and operations teams, technical service, and clinical support.
• Develop and coordinate a sustainable education and training program for sales and marketing teams to ensure product knowledge excellence and clinical understanding.
• Provide a link and coordination between the Asia Pacific markets and the product division; serve as the point of contact for all Neurocranial-related communication and activities in the region.
• Collaborate with divisional teams to ensure availability and dissemination of product support, marketing, and promotional materials and knowledge transfer to Asia Pacific markets.
• Ensure APAC inputs, such as product VOC, regulatory, and regulation requirements for successful market launches, are included in the New Product Development process.
• Coordinate surgeon training and education programs to ensure effective training and launch of priority products at new hospital sites.
• Coordinate and manage regional Key Opinion Leader strategies, including education, training programs, and engagement with R&D teams, while ensuring compliance protocols are met.
• Work with regulatory teams on regulatory strategy and ensure support from the product division with timely provision of required product information.

What you will do:

• Lead the team responsible for product or portfolio strategy.
• Responsible for creating and executing the marketing plan.
• Challenge the team to employ appropriate segmentation, targeting, and positioning methods.
• Identify opportunities to modify pricing strategies based on market conditions and product lifecycle.
• Understand P&L management.
• Develop key relationships with industry and market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
• Establish metrics to evaluate the effectiveness of marketing objectives in driving customer engagement.
• Identify and implement breakthrough solutions across cross-functional teams, demonstrating business influence.
• Promote an environment that fosters personal growth and development.

The Candidate:

• Bachelor’s degree required.
• 5+ years of regional marketing experience, ideally in MedTech (Neurocranial preferred).
• 8+ years overall experience in marketing/sales.
• Excellent presentation and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Persuasive without organizational authority.
• Ability to work within complex procedures and policies.

Stryker is a global leader in medical technologies, committed to making healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics, and Spine, impacting over 150 million patients annually worldwide.