Marketing Manager (Japanese speaking)

Job Title: Marketing Manager (Japanese speaking)

Ref ID:36392

Our client, a renowned Japanese ramen chain, is seeking a Marketing Manager (Japanese speaking) responsible for developing and executing viral social media campaigns and content strategies.

This position reports to the Head of the Marketing team.

Responsibilities

1. Develop engaging video content aligned with brand goals, stay updated with trends, and create, edit, and analyze video performance.
2. Plan and execute multi-channel campaigns, seasonal promotions, and CSR initiatives, and analyze competitors and market trends.
3. Manage social media platforms, develop content calendars, run paid media campaigns, and optimize SEO.
4. Manage influencers, ambassadors, and partnerships to promote products, and collaborate with media for press releases.
5. Oversee food delivery platforms, minimize downtime, and optimize digital order assignment.
6. Handle customer feedback, ensure quick service recovery, and track sentiment trends to enhance satisfaction.
7. Develop crisis communication strategies, write press releases, and build relationships with media for positive coverage.
8. Manage loyalty programs, create personalized campaigns, and enhance customer lifetime value.
9. Track marketing metrics, prepare reports, and conduct post-campaign analysis to suggest improvements.
10. Lead the marketing team, promote creativity, provide professional development, and encourage collaboration.

What you will receive

• Variable Bonus (Depends on Company and Individual performance)
• Annual Leave 14 days (up to a maximum of 14 days)
• Medical Leave
• Medical Benefit

Requirements & Preferences

(Must)
- Possess a Diploma in any field in marketing or its equivalent.
- At least 3 years of experience in content creation, marketing, brand management, or digital marketing.
- Fluent in English and Japanese (JLPT N1) in order to liaise with Japanese customers.
- Proven experience in social media strategy, influencer marketing, and digital advertising.
- Proven experience creating viral video content for social media platforms (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
- Able to do content creation and appear on Social Media platforms.
- Excellent on-camera presence, communication, and acting skills.

(Preferable)
- Possess experience in F&B, retail, or lifestyle industries.

We regret that only shortlisted candidates will be notified.
Registration No.: R1217125 (Yeo Ker Ling Caroline)
Recruitment Licence: 12C5051