Marketing Manager (healthcare/hospital)

People Profilers; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the healthcare sector is seeking a skilled Marketing Manager to enhance its eye hospital's brand and drive patient acquisition. The role involves managing comprehensive marketing strategies, including digital marketing and community outreach, to promote eye care services. Ideal candidates should have a bachelor's degree in marketing or related fields and 3-5 years of experience in healthcare marketing.

Qualifications

• 3-5 years in healthcare marketing or related field.
• Strong knowledge of digital marketing and project management abilities.
• Experience with healthcare CRM systems preferred.

Responsibilities

• Create and implement marketing strategies to boost patient volume.
• Lead digital marketing efforts including SEO and social media.
• Monitor campaign effectiveness and manage budgets.

Skills

Digital Marketing

Communication

Project Management

Education

Bachelor's in Marketing

Bachelor's in Business

Bachelor's in Healthcare

Tools

Healthcare CRM Systems

Paid Advertising Platforms

Job description

Location:Hanoi
Reports to:Hospital Operation (VP)

Job Summary:

We are looking for a skilled Marketing Manager to develop and execute marketing strategies that drive patient acquisition and enhance the eye hospital's brand. This role involves managing digital marketing, content creation, patient engagement, and community outreach to promote our eye care services.

Key Responsibilities:

• Strategy Development: Create and implement marketing strategies to increase brand visibility and patient volume.
• Digital Marketing: Lead online marketing efforts (SEO, social media, email campaigns, paid ads).
• Brand Management: Ensure consistent brand messaging across all platforms.
• Patient Engagement: Develop strategies to retain and engage current patients.
• Campaign Management: Plan and execute promotional campaigns to boost foot traffic and consultations.
• Market Research: Analyze industry trends and competitor activities to refine marketing efforts.
• Community Outreach: Build relationships with local organizations to raise awareness about eye health.
• Reporting & Budgeting: Monitor campaign effectiveness and stay within budget.

Qualifications:

• Education: Bachelor's in Marketing, Business, Healthcare, or related field.
• Experience: 3-5 years in healthcare marketing (eye care or hospital experience preferred).
• Skills: Strong knowledge of digital marketing, excellent communication, and project management abilities.
• Preferred: Experience with healthcare CRM systems and paid advertising.

Email: [e-mail]

Phone no: [phone]

We regret to inform you that only shortlisted candidates will be notified.