Marketing Manager - Fashion

Morgan McKinley; Singapore; On-site; SGD 65,000 - 90,000; Full time

Job summary

A leading retail company is looking for a dynamic 360 Marketing Manager to spearhead their branding efforts. This pivotal role involves strategizing and executing integrated marketing plans across various channels to enhance brand identity and drive growth. Ideal candidates will have significant experience in marketing, particularly within the retail sector, and possess strong analytical and creative skills.

Qualifications

• Minimum of 5 years of progressive marketing experience.
• Proficiency in 360-degree marketing.
• Solid understanding of Singapore retail landscape.

Responsibilities

• Lead the development of a comprehensive 360-degree marketing strategy.
• Oversee digital marketing channels and optimize campaign performance.
• Collaborate with internal teams and manage relationships with agencies.

Skills

Strategic thinking

Analytical skills

Creative flair

Communication

Project management

Education

Bachelor's degree in Marketing

Job description

Our client is a beloved homegrown brand with a rich history of providing quality lifestyle products. As they embark on an exciting journey to revitalize and redefine their brand identity, they are seeking a dynamic and innovative 360 Marketing Manager to lead their revamp efforts and drive their next phase of growth. This is a unique opportunity to shape the future of a homegrown icon and make a significant impact on its continued success.

They are looking for a highly motivated and experienced Marketing Manager who thrives in a fast-paced environment and possesses a comprehensive understanding of all facets of marketing. This role is pivotal to their brand revamp, requiring a strategic thinker with hands-on execution capabilities across digital, traditional, and in-store channels. You will be responsible for developing and implementing integrated marketing strategies that resonate with their target audience, elevate their brand perception, and drive measurable results.

Key Responsibilities:

• Lead the development and execution of a comprehensive 360-degree marketing strategy to support the brand revamp, ensuring consistent messaging and brand identity across all touchpoints.
• Collaborate closely with internal stakeholders (e.g., product, design, retail operations) and external agencies to articulate the new brand vision and translate it into compelling marketing campaigns.
• Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.
• Oversee and optimize all digital marketing channels, including SEO/SEM, social media marketing (organic and paid), content marketing, email marketing, and display advertising.
• Manage website content and user experience, ensuring it aligns with the revamped brand image.
• Utilize data analytics to track campaign performance, identify trends, and make data-driven decisions to optimize digital marketing efforts.
• Develop a robust content strategy that aligns with the new brand narrative, overseeing the creation of engaging and high-quality content across various formats (e.g., articles, videos, social media posts, photography).
• Manage content calendars and ensure timely delivery of marketing assets.
• Plan and execute traditional marketing initiatives, including print advertising, out-of-home (OOH) campaigns, and potential broadcast media, as appropriate.
• Manage public relations efforts, including media relations, press releases, and collaborations with key influencers.
• Collaborate with the retail operations team to develop and implement in-store marketing initiatives that enhance the customer journey and reinforce the revamped brand experience.
• Develop promotional materials, visual merchandising guidelines, and in-store activations.
• Manage the marketing budget effectively, ensuring optimal allocation of resources across various channels.
• Monitor, analyze, and report on the performance of all marketing campaigns, providing actionable insights and recommendations to senior management.
• Work cross-functionally with various departments, including product development, sales, and operations, to ensure integrated marketing efforts.
• Manage relationships with external agencies, vendors, and partners.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of progressive marketing experience, preferably within the retail sector.
• Demonstrated expertise in 360-degree marketing.
• Solid understanding of the Singapore retail landscape and consumer trends.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong creative flair with a keen eye for aesthetics and brand storytelling.
• Exceptional communication, interpersonal, and presentation skills.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
• Proactive, results-oriented, and a collaborative team player.
• Chinese speaking is a plus.

What's On Offer

If you would like to be part of a growing retail company, this is a great opportunity.

How To Apply?

Interested applicants kindly attach the latest copy of your resume (with details of your last drawn and expected salaries).

Only shortlisted candidates will be notified.

Morgan McKinley Pte Ltd

Helen Chan

EA License No: 11C5502

EA Registration No: R23115646