Marketing Manager - Digital & CRM (Education)

Michael Page International Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading tuition centre in Singapore is seeking a Marketing Manager to develop and implement integrated marketing strategies aimed at driving student enrolment and enhancing brand visibility. This role is ideal for a hands-on marketer ready to leverage strong digital skills and a data-driven approach in a dynamic work environment, making a meaningful impact on student growth and community engagement.

Benefits

Dynamic, collaborative work environment

Performance-based incentives

Opportunity to lead and influence

Qualifications

• At least 5 years of marketing experience, ideally within education or service industries.
• Expertise in SEO, SEM, social media, and email campaigns.
• Ability to optimize campaign performance based on data insights.

Responsibilities

• Develop and execute marketing strategies for student enrolment and retention.
• Plan and manage digital campaigns across multiple channels.
• Collaborate with internal teams to align marketing efforts.

Skills

Digital Marketing

Data Analysis

Community Engagement

Tools

Google Ads

Meta Ads Manager

CRM Software

Job description

The Marketing Manager will lead the development and execution of integrated marketing strategies to drive student enrolment, brand visibility, and engagement for a leading tuition centre. This role suits a hands-on marketer with strong digital skills, a data-driven mindset, and proven experience in CRM, campaign execution, and community engagement.

Client Details

Our client is a respected education provider in Singapore, known for its strong academic results and commitment to bilingual excellence. With a growing presence, they are focused on expanding their brand and deepening engagement through strategic marketing.

Description

• Develop and execute integrated marketing strategies to drive student enrolment and retention.
• Plan and manage digital campaigns across SEO, SEM, social media, and email marketing.
• Create and maintain brand-aligned marketing materials and content across channels.
• Analyze campaign performance and optimize based on data insights and ROI metrics.
• Manage the centre's website and digital presence to improve visibility and lead generation.
• Plan and execute events such as open houses, workshops, and community outreach initiatives.
• Collaborate with internal teams (academic, enrolment, creative) to align marketing efforts.
• Build and maintain relationships with parents, partners, and community stakeholders.

Profile

• At least 5 years of marketing experience, ideally within education or service industries
• Has hands-on expertise in digital marketing, including SEO, SEM, social media, and email campaigns
• Demonstrates a data-driven mindset with proven ability to analyze and optimize campaign performance
• Confident in leading cross-functional teams and managing end-to-end marketing initiatives
• Experience with marketing tools like Google Ads, Meta Ads Manager, and CRM software

Job Offer

• Opportunity to lead marketing for a respected and growing education brand in Singapore
• A dynamic, collaborative work environment that values creativity and innovation
• A meaningful role with the chance to make a real impact on student growth and community engagement
• Competitive salary with performance-based incentives

Michael Page International Pte Ltd (Company No. 199804751N) is acting as an Employment Agency in relation to this vacancy. To apply online please click the 'Apply' button. For a confidential discussion about this role please contact Eunice Ho (Lic No: R24125003/ EA No.: 18S9099) on [phone].