Marketing Manager (Crypto Events)

Nicoll Curtin; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead marketing strategies for high-profile global technology conferences. This role offers the chance to enhance brand visibility and drive engagement through innovative multi-channel campaigns. You will collaborate with a talented team, overseeing social media, partnerships, and campaign rollouts. If you thrive in fast-paced environments and are passionate about creating impactful marketing initiatives, this opportunity is perfect for you. Join a forward-thinking company that values creativity and innovation in the ever-evolving tech landscape.

Qualifications

• 5+ years in marketing, ideally in tech, events, or related sectors.
• Strong experience in multi-channel campaigns and digital marketing tools.

Responsibilities

• Develop and execute marketing strategies for global technology conferences.
• Lead multi-channel campaigns to drive brand visibility and attendance.

Skills

Marketing Campaign Management

Digital Marketing

Social Media Management

Data Analysis

Content Marketing

Event Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

LinkedIn Ads

Mailchimp

HubSpot

Google Analytics

Job description

The hiring company is a Global conference and events platform that convenes annually in key international cities such as Singapore, Dubai, and others. Their mission is to bring together leaders, innovators, and decision-makers from across the crypto and Web3 ecosystem to exchange ideas, build connections, and shape the future of the industry.

We're looking for a driven and versatile Marketing Manager to lead the strategy and execution of marketing efforts for high-profile, global technology conferences. In this role, you'll play a critical part in growing brand visibility, driving engagement, and boosting ticket sales through multi-channel campaigns and creative marketing initiatives both B2B and B2C in nature.

You’ll oversee social media (Paid & Organic), partnerships, campaign rollouts, and work closely with a collaborative team of specialists to deliver exceptional results. If you're someone who thrives in fast-paced environments and is passionate about building momentum around groundbreaking events, we'd love to hear from you.

PREFER CANDIDATES WHO HAVE RAN MARKETING CAMPAIGNS TO DRIVE CONVERSIONS, AWARENESS AND TRAFFIC FOR GLOBAL/REGIONAL EVENTS OR CONFERENCES

WE ARE OPEN TO CANDIDATES WHO DO NOT COME FROM CRYPTO BACKGROUND (BUT INDUSTRIES CLOSER TO TECHNOLOGY OR FINTECH IS BETTER)

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with each event’s brand identity and business goals.
• Lead campaigns across digital, social, and offline channels to build brand affinity and drive attendance.
• Collaborate with internal teams—including design, sponsorship, community, and operations—to launch cohesive marketing initiatives.
• Guide and support a team of marketing professionals, encouraging innovation and development.
• Maintain high standards across all deliverables, ensuring brand consistency and quality.
• Introduce tools and workflows to streamline marketing operations and spark creativity.
• Stay ahead of trends across Crypto, Web3, AI, and FinTech to inform and inspire marketing strategy.

Minimum requirements

• 5+ years of hands-on experience in marketing, ideally within the technology, events, crypto, Web3, or AI sectors (Marketing Executive title can be considered for less experience).
• Proven track record in planning and executing multi-channel marketing campaigns (email, paid media, social, SEO/SEM, content marketing).
• Strong command of digital marketing tools and platforms (e.g., Google Ads, Meta Business Suite, LinkedIn Ads, Mailchimp, HubSpot, etc.).
• Experience managing and growing social media accounts across platforms (Twitter/X, LinkedIn, Instagram, Telegram, etc.).
• Solid understanding of performance marketing metrics and ability to analyze data using tools like Google Analytics, Looker Studio, or similar.
• Competency in briefing and collaborating with design teams and content creators to produce marketing assets.
• Experience managing marketing budgets and optimizing spend for maximum ROI.
• Familiarity with event marketing, ticketing funnels, and CRM/email automation tools is good to have.
• Bonus: Experience with influencer marketing, community engagement strategies, or PR coordination.