Marketing Manager – Create Beauty & Brand Magic at Spa Esprit Group

Spa Esprit Group Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company in the lifestyle and hospitality sector is seeking a Marketing Manager to drive integrated marketing campaigns across various platforms. The ideal candidate will have 5-7 years of experience, strong analytical skills, and a creative mindset to enhance brand storytelling and effectiveness.

Qualifications

• 5-7 years of marketing experience in lifestyle, hospitality, or retail.
• Proven track record of executing multi-channel campaigns.
• Strong analytical skills to interpret data.

Responsibilities

• Execute integrated marketing campaigns across digital, social, in-store, and traditional platforms.
• Monitor KPIs and track performance to enhance campaign effectiveness.
• Manage the marketing calendar and ensure timely rollout of campaigns.

Skills

Analytical skills

Communication

Organisational skills

Project management

Creative mindset

Tools

Microsoft Office Suite

Job description

Key Responsibilities:

• Execute integrated marketing campaigns across digital, social, in-store, and traditional platforms.

• Collaborate with performance marketing agencies to optimise paid media, ensuring ROI and alignment with campaign objectives.

• Monitor KPIs, track performance, and provide insights to enhance campaign effectiveness.

• Manage the marketing calendar and ensure the timely rollout of campaigns and initiatives.

• Ensure consistency across brand messaging and visual identity across all platforms.

• Identify and support partnership and collaboration opportunities to enhance brand reach.

• Coordinate with creative teams and agencies to produce content and materials.

• Support visual merchandising, retail activations, and promotional initiatives.

• Collaborate cross-functionally with e-commerce, CRM, and operations teams.

Requirements:

• 5-7 years of marketing experience in lifestyle, hospitality, or retail industries.

• Proven track record of executing multi-channel campaigns.

• Strong analytical skills with the ability to interpret data and apply insights.

• Excellent communication, organisational, and project management skills.

• Creative mindset with a passion for brand storytelling.

• Proficiency in Microsoft Office Suite.