Marketing Manager, Beverages FMCG

Hudson Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beverage brand in Singapore seeks a Marketing Manager to localize brand strategy and enhance market presence. This hands-on role focuses on driving brand awareness and retail growth, managing multi-channel campaigns, and leading product launches. Ideal candidates possess 6 to 10 years of marketing experience, preferably in FMCG, and strong skills in brand management and digital campaigns.

Qualifications

• 6 to 10 years’ experience in marketing, ideally within FMCG or consumer goods.
• Strong background in brand management and trade marketing.
• Experience with distributors, retail, and e-commerce platforms.

Responsibilities

• Own and execute 360° marketing plans tailored to Singapore.
• Manage end-to-end campaigns across various channels.
• Lead product launches, trade activations, and marketing performance.

Skills

Brand management

Trade marketing

Digital campaigns

Cross-functional collaboration

Job description

On behalf of our client, a well-established and rapidly expanding beverage brand, we’re seeking a Marketing Manager to lead and localize brand strategy in the Singapore market with potential growth into the SEA region. This is a hands-on marketing role focused on driving brand awareness, consumer engagement, and retail/e-commerce growth.

Key Objectives of the Role

• Own and execute 360° marketing plans tailored to the Singapore market.
• Manage end-to-end campaigns across digital, in-store, trade, and experiential channels.
• Collaborate closely with regional HQ, local distributors, and retail partners.
• Lead product launches, trade activations, and digital performance marketing.
• Optimize spend and track ROI across all marketing channels.

Who We’re Looking For

• Ideally 6 to 10 years’ experience in marketing, ideally within FMCG or consumer goods.
• Strong background in brand management, trade marketing, and digital campaigns.
• Experience working with distributors, retail, and e-commerce platforms.
• Comfortable working cross-functionally and regionally.
• Proficiency in English; Mandarin is a plus.

If you’re a commercially minded marketer with both strategic thinking and executional strength, and you're looking to make an impact in a growth-focused brand, apply now to find out more. Due to the anticipated overwhelming responses, we regret that only successfully shortlisted applicants will be contacted.

Brenda Ho

EA #: R22107741

Hudson RPO (Singapore) Pte Ltd

EA License #: 23C2056