Marketing Manager (Beauty)

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Singapore seeks a Digital Marketing Manager to build and manage an effective digital marketing strategy. The ideal candidate should have at least 5 years of experience in marketing, strong knowledge of the beauty industry, and capabilities in managing diverse digital channels. This role requires excellent attention to detail, team collaboration skills, and the ability to communicate in multiple languages. Competitive working hours from Monday to Friday.

Qualifications

• 5 years of experience in marketing.
• Good knowledge of the beauty market.
• Fluent in multiple languages.
• Strong attention to detail.
• Self-motivated and passionate.

Responsibilities

• Build digital marketing roadmap aligned with company vision.
• Manage digital marketing channels to ensure brand consistency.
• Develop strategies to boost reputation and drive qualified traffic.
• Monitor and report effectiveness of marketing activities.

Skills

Digital marketing management

SEO and Google Analytics

Content strategy development

Team collaboration

Multilingual communication

Job description

Working Hours: Monday - Friday 9am-6pm
Work Location: Jurong East - IMM Building

Job Description:

• Build digital marketing roadmap to align with company’s vision.

• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency and to increase brand awareness.

• Developing strategies and tactics to boost the company's reputation and drive qualified traffic;

• Handle CRM program through SMS blast, EDM blast and in-store collaterals

• Manage and improve online content, considering SEO and Google Analytics

• Develop and implement new customers acquisition, retention and traffic-driving campaigns across digital channels

• Contribute to the tie-ups with bloggers and influencers and prepare press kits for bloggers and media

• Monitor and report on effectiveness of marketing activities by submitting post-event/post-promotional activities report to analyze effectiveness of each promotion

• Measure and report performance of all marketing campaigns, assess against goals (ROI and KPIs).

• Evaluate important metrics that affect our website traffic, service quotas, and target audience.

• Motivate and train staff to achieve goals in all digital marketing platforms

• Monitor competition and provide ideas to stand out.

• Manage and coordinate innovative creation solution to develop content on digital channels

• Create content strategies for digital media.

• Proofread copy to verify content accuracy

• Other ad-hocs.

Requirements:

• 5 years of experience in the Marketing

• Good knowledge in the beauty market

• Fluent in Multi-languages

• Strong attention to details

• Good team work

• Must have passion and self motivation to work