Marketing Manager (Automotive) / Senior Marketing Executive (Home appliances)

STAFFKING PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

A leading recruitment firm is seeking a Marketing Manager for the luxury automotive sector and a Senior Marketing Executive for the home appliances industry. Backed by strong marketing strategies, successful candidates will oversee product launches, digital marketing campaigns, and enhance brand visibility in competitive markets.

Qualifications

• Minimum 3 years’ marketing experience in automotive, electronics, or related industries.
• Strong skills in SEO, SEM, social media, and CRM.
• Own transport and willingness to travel for events or site visits is an advantage.

Responsibilities

• Develop and execute marketing strategies for luxury car brand and lifestyle products.
• Plan and implement marketing strategies for business equipment like Multi-Functional Printers.
• Execute and optimize digital marketing campaigns to generate leads.

Skills

Digital Marketing

Communication

Project Management

Stakeholder Engagement

Education

Diploma or Degree in Marketing, Business, Communications, or related field

Job description

Recruiting for Marketing Manager (Luxury car - Automotive Sector) & Senior Marketing Executive (Home Appliances)

• Location: Central
• 5 days work week
• Industry: Automotive ; Home appliances

Scope of Work

1. Automotive Marketing

• Develop and execute integrated marketing strategies for the Luxury car brand and related lifestyle products (apparel, accessories).
• Manage product launches, showroom promotions, and lead generation initiatives to drive showroom traffic and test rides.
• Implement CRM campaigns to build and engage the brand's owner community, enhancing customer retention.
• Oversee aftersales marketing to boost service retention and grow the aftermarket business.
• Manage public relations and media relations to maintain and enhance brand image.
• Ensure all retail environments comply with the manufacturer’s corporate identity and guidelines.

2. Electronics Product Marketing

• Plan and implement product marketing strategies for business equipment such as Multi-Functional Printers and Interactive Whiteboards.
• Conduct market and competitor analysis, develop pricing and positioning strategies.
• Lead marketing communication, public relations, and manage the marketing development budget for product lines.
• Execute and optimize digital marketing campaigns (SEO, SEM, social media, email) to generate qualified leads and brand awareness.
• Organize and support events, exhibitions, and A&P activities to increase product visibility.
• Monitor campaign performance and provide data-driven recommendations to improve ROI.

Requirements

• Diploma or Degree in Marketing, Business, Communications, or related field.
• Minimum 3 years’ marketing experience in either automotive, electronics, or related industries.
• Strong digital marketing skills including SEO, SEM, social media, and CRM.
• Excellent communication, project management, and stakeholder engagement skills.
• Own transport and willingness to travel for events or site visits is an advantage.

To Apply, kindly click on the "APPLY NOW" button.

We regret that only shortlisted candidates will be notified.

Staffking Pte Ltd (20C0358) | Chong Kar Ming (John) (R21101412)