Marketing Manager, Asia Creative Writing Programme

Nanyang Technological University; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is looking for a Marketing Manager for the Asia Creative Writing Programme. The role involves developing strategic marketing campaigns, managing social media, and curating literary events. The ideal candidate should have at least 8 years of marketing experience, strong graphic design skills, and familiarity with the local literary scene. This is a full-time on-site position.

Qualifications

• At least 8 years of marketing and rebranding related experience.
• Experience in organising literary events and familiarity with the local literary scene.

Responsibilities

• Manage and facilitate various social media channels for ACWP.
• Plan and execute all rebranding initiatives.
• In charge of all ticketing and registration aspects of ACWP.

Skills

Strong graphic design skills

Strong interpersonal skills

Education

Recognised degree in any discipline

Job description

Marketing Manager, Asia Creative Writing Programme page is loaded

Marketing Manager, Asia Creative Writing Programme

Apply locations NTU Main Campus, Singapore time type Full time posted on Posted Yesterday job requisition id R00021451

This position is responsible for developing and executing strategic marketing campaigns to drive brand awareness, engagement, and sales growth. They work closely with cross-functional teams to optimize marketing efforts, analyse performance data, and ensure alignment with business objectives. The position is also responsible for developing, curating, and managing a diverse range of literary events, workshops, and projects that engage audiences and celebrate the art of storytelling. This role involves selecting and collaborating with authors, poets, and literary artists, overseeing event logistics, and creating educational opportunities to foster a deeper appreciation for literature within the community.

Responsibilities

Marketing and publicising ACWP programmes:

• Manage and facilitate the various social media channels under the Asia Creative Writing Programme (ACWP) to optimise the content and reach to the different audiences (e.g. Facebook, Instagram, Twitter, email).

• Generate, edit and share engaging content daily on the different social media channels.

• Formulate and execute ACWP social content calendar, including organic and paid campaigns.

• Curate and direct video content (e.g. Instagram Reels) of ACWP courses/events for marketing or publications.

• Develop and implement communication strategy for engagement with internal and external stakeholders to promote ACWP

• Lead discussions with relevant stakeholders to ensure brand consistency.

• Implement social media advertising strategies and boosting for various publicity campaigns and collaborative initiatives.

Rebranding of ACWP:

• Plan and executive all rebranding initiatives.

• Lead in market research on the literary scene stakeholders’ perspective of ACWP.

• Enhance the design concept for ACWP, incorporating research insights and feedback from NAC.

• Curate the branding guide, which will decide on the tonality and personality of ACWP as a brand and ensuring consistency throughout all marketing platforms and materials.

• Overall marketing strategy taking into account various platforms, partners and formats.

Ticketing and PR:

• In charge of all ticketing and registration aspects of ACWP.

• Explore external ticketing platforms like PEATIX for ACWP.

• Formulate ticketing strategies to incorporate marketing on the platforms to improve ACWP’s profile.

• Point of contact for participants on enquiries.

• Liaison officer for public feedback and complaints, hence always monitoring closely of comments on social media.

Programme Curation:

• Developing, curating, and managing a diverse range of ACWP programmes, which include workshops, masterclasses, mentorship sessions and public engagement programmes.

• Discussing with authors, poets, literary artists on the programme direction and setting the objectives of each programme.

Requirements:

• Recognised degree in any discipline.

• At least 8 years of marketing and rebranding related experience, with a background in organising literary events and familiarity with the local literary scene.

• Strong graphic design and web design skills

• Strong interpersonal skills in working with individuals from diverse backgrounds.

We regret that only shortlisted candidates will be notified.

Hiring Institution: NTU