Marketing Manager, APAC (Consumer Brand)

A BETTER CO PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading consumer brand is seeking a Regional Marketing Manager to develop and execute tailored marketing strategies across APAC. The role involves aligning initiatives with global objectives, managing regional media campaigns, and overseeing the marketing budget. Ideal candidates will have over 6 years of experience in marketing, particularly in consumer brands, with a strong understanding of APAC markets.

Qualifications

• 6+ years of marketing experience, with at least 2 years in a regional role in APAC.
• Strong understanding of APAC consumer behaviors and cultural nuances.
• Experience managing regional media calendars and integrated campaigns.

Responsibilities

• Develop and execute integrated marketing strategies tailored to APAC markets.
• Align regional initiatives with global brand vision and objectives.
• Own and manage the regional marketing budget, ensuring efficient resource allocation.

Skills

Integrated marketing strategy

Cross functional collaboration

Campaign analysis

Job description

Responsibilities:

• Develop and execute integrated marketing strategies tailored to APAC markets
• Align regional initiatives with global brand vision and objectives
• Identify growth opportunities and tailor brand messaging for cultural relevance across markets
• Plan and maintain an integrated media and content calendar across the region, ensuring alignment with product launches, seasonal moments, cultural events, and global campaigns
• Collaborate with local agencies and in-house teams to adapt and activate campaigns
• Analyze campaign effectiveness and optimize for ROI
• Coordinate with country managers and distributors to ensure consistent brand execution
• Own and manage the regional marketing budget, ensuring efficient resource allocation

Requirements:

• 6+ years of experience in marketing, with at least 2 years in a regional APAC role
• Background in consumer brands (e.g., CPG, lifestyle, electronics, beauty, wellness)
• Strong understanding of APAC consumer behaviors and cultural nuances
• Proven experience managing regional media calendars and integrated campaigns
• Thrives in a cross functional environment, with experience leading cross functional teams

A Better Co Pte. Ltd. | 24C2350 | Jerlin Aw Bi Zhi | R1218675