MARKETING MANAGER

HYVE PROMO PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A fast-scaling B2B e-commerce startup in Singapore is looking for a hands-on Marketing Manager to drive demand and shape the brand story. The ideal candidate has over 6 years of marketing experience, including 2 years in a senior role within startups. Responsibilities include executing go-to-market strategies and optimizing customer acquisition through various digital channels. This role offers medical and dental benefits along with a flexible work policy.

Benefits

Medical, Dental, and CPF plans

Flexible 'My Time' policy

Growth and development opportunities

Qualifications

• 6+ years of marketing experience with at least 2+ years in a senior role.
• Experience in early-stage startups with proven growth.
• Familiarity with SEA markets and their cultural nuances.

Responsibilities

• Define and execute regional go-to-market strategies.
• Own brand messaging across all digital channels.
• Drive lead generation and customer acquisition.

Skills

B2B e-commerce understanding

Performance marketing

SEO

Email marketing

Cross-channel marketing strategies

Analytics and optimization

Tools

Shopify

Google Ads

LinkedIn

Meta Ads

TikTok

Job description

The Role

We are seeking a hands-on, data-driven Marketing Manager to lead and scale our marketing as we enter an aggressive growth phase across Asia and the Middle East. You’ll own the marketing function, drive demand, and shape the brand story for a fast-scaling B2B e-commerce startup specializing in on-demand promotional products.

What You’ll Do

• Define and execute regional go-to-market strategies by segment (key accounts, resellers, partners)
• Own brand messaging and presence across all digital channels (Shopify, LinkedIn, Meta Ads, Google Ads, WhatsApp, TikTok)
• Drive lead generation, customer acquisition, and demand growth—relentlessly optimizing CAC and conversion rates
• Manage agency partners, and external vendors
• Collaborate cross-functionally with product and sales for fully aligned messaging, campaign, and content strategies
• Oversee A/B testing, funnel optimization, and analytics to fuel sustainable growth
• Execute omnichannel marketing strategies (trade shows, PR, partnership, and digital campaigns)

Ideal Background

• Startup experience: Proven success building brand and demand from zero to one in a fast-paced, resource-constrained environment.
• B2B e-commerce: Deep understanding of how businesses buy online, with experience selling into SMEs, distributors, or procurement teams.
• Digital-first mindset: Strong background in performance marketing, SEO, email/CRM, paid social, and conversion rate optimization.
• Comfortable building and managing multi-channel marketing strategies: including Shopify, Google Ads, LinkedIn, Meta Ads (Facebook and Instagram), WhatsApp, TikTok depending on the market.
• AI hungry and curious - always testing out the latest and newest models.
• Experience running or coordinating trade shows, PR, and partnership marketing is a bonus.

We would LOVE to hear from you if you have

• 6+ years of marketing exp with at least 2+ years in a senior marketing role.
• Must have worked in early-stage startups and scaled marketing from scratch.
• Based in or highly familiar with SEA markets and cultural buying nuances.

Perks & Benefits

• Medical, Dental, and CPF plans
• Collaborate with our teams across the world
• Access to Market Weeks to see the product in action
• Need a break? Flexible “My Time” policy - We want you at your best!

Opportunities for growth and development through various internal initiatives. Transparency into the state of our business via monthly all-hands meetings, showcasing the company’s performance in relation to revenue and growth. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.