Marketing Manager

TRUSTED SERVICES PTE LTD; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead innovative marketing strategies that enhance brand awareness and drive customer engagement. In this pivotal role, you will oversee the development and execution of comprehensive marketing campaigns across digital and traditional channels. With a focus on collaboration and performance analytics, you will work closely with cross-functional teams to align marketing initiatives with business objectives. If you are a creative thinker with strong project management skills and a passion for driving results, this opportunity offers a rewarding work environment with a commitment to professional growth and work-life balance.

Benefits

Competitive Salary

Comprehensive Benefits

Professional Development Opportunities

Work-Life Balance Initiatives

Health and Wellbeing Programs

Qualifications

• 5+ years of experience in marketing and communications.
• Proven track record of managing successful marketing campaigns.

Responsibilities

• Develop and implement integrated marketing strategies.
• Plan and manage multi-channel marketing campaigns.
• Monitor and analyze campaign performance for optimization.

Skills

Marketing Strategy Development

Project Management

Digital Marketing

Content Creation

Data Analysis

Stakeholder Collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Google Analytics

HubSpot

Marketo

Job description

About the role

We are seeking a dynamic and results-driven Marketing Manager to join our team. This role is responsible for developing and executing comprehensive marketing strategies that integrate various channels to drive brand awareness, customer engagement, and revenue growth. The ideal candidate will have a strong background in marketing, excellent project management skills, and a deep understanding of both digital and traditional marketing tactics.

What you'll be doing

Strategy Development:

• Develop and implement integrated marketing and communications strategies aligned with business objectives and target audience needs.
• Conduct market research to identify trends, customer insights, and competitive analysis.
• Collaborate with cross-functional teams for cohesive and consistent messaging across all channels.

Campaign Management:

• Plan, execute, and manage multi-channel marketing campaigns (digital, print, social media, email, events, etc.).
• Oversee the creation of marketing materials, including content, graphics, and videos.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

Content and Creative Oversight:

• Work with creative vendors/partners to develop compelling content for target audiences.
• Ensure all marketing communications adhere to brand guidelines and maintain a consistent voice and tone.

Digital Marketing:

• Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
• Utilize marketing automation tools to enhance campaign effectiveness and efficiency.
• Develop annual marketing roadmap and identify future brand enhancement and sales growth opportunities.

Internal Communications:

• Oversee and manage the internal communications strategy to drive engagement and promote the employer brand.
• Develop and disseminate corporate messages proactively within the business.
• Own content for internal communications.

Corporate Communications:

• Deliver communications campaigns for business units/divisions, coordinating with managers and partners.
• Manage budget and seek opportunities for increased external support.
• Develop marketing collateral, including writing content for copy and website.
• Act as custodian for the Corporate Brand, raising its profile, including on social media.

Budget Management:

• Develop and manage marketing budgets for cost-effective resource allocation.
• Track and report on budget performance, identifying areas for improvement and cost savings.

Stakeholder Collaboration:

• Collaborate with sales, product development, and other internal teams to align marketing initiatives with overall business goals.
• Build and maintain relationships with external partners, agencies, and vendors.

Performance Analytics:

• Establish KPIs and metrics to measure marketing campaign success.
• Generate regular reports on marketing performance, providing insights and recommendations for continuous improvement.

What we're looking for

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing and communications, with a focus on integrated campaigns.
• Proven track record of managing successful marketing campaigns across multiple channels.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent project management and organizational skills.
• Proficiency in marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo).
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing solutions.
• Strong team collaboration abilities.

What we offer

At TRUSTED SERVICES PTE LTD', we are committed to providing our employees with a rewarding and fulfilling work experience. We offer a competitive salary, comprehensive benefits, and opportunities for professional development and career growth. Additionally, we prioritize work-life balance and wellness and a range of health and wellbeing initiatives.

If you are excited about the prospect of joining our team and contributing to our continued success, we encourage you to apply now.