Marketing Manager

BR Specialities LLP; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in chemical manufacturing seeks a Marketing Manager to drive growth and profitability through comprehensive marketing strategies. The ideal candidate will possess a deep understanding of the B2B market and have a strong background in digital marketing and product management, supported by relevant experience and education.

Benefits

Leave encashment

Paid sick time

Paid time off

Provident Fund

Qualifications

• Minimum 5 years of marketing experience in the chemical manufacturing industry.
• Full-time MBA or PGDM preferred.
• Experience in market research and digital marketing strategies.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Conduct in-depth market research and analysis.
• Manage digital marketing strategies including SEO and social media.

Skills

Market Research

Digital Marketing

Sales Enablement

Brand Development

Analytical Skills

Education

Full-time MBA or PGDM (Marketing)

Bachelor's Degree

Job description

MANAGERDepartment: MarketingOverview: Responsible for developing and executing comprehensive marketing strategies to drive growth and profitability for the company's textile chemicals and specialty chemicals product lines, with a deep understanding of the B2B market, customer needs, and industry trends, focusing on building brand awareness, generating leads, and supporting sales effortsScope of Work:Market Research & Analysis Conduct in-depth market research to identify trends, customer needs, and competitive landscape Analyze market data to identify opportunities for growth and expansion Develop customer segmentation and profiling to target marketing efforts effectivelyMarket Strategy Development & Implementation Develop and execute comprehensive marketing plans aligned with the company's overall business objectives Define target markets and develop value propositions for each segment Develop and implement effective branding and positioning strategies Oversee the development and execution of marketing campaigns and collateral materialsDigital Marketing Develop and implement a robust digital marketing strategy, including SEO, SEM, social media, email marketing, and content marketing Manage and optimize the company's website and online presence Utilize digital analytics to measure and improve marketing performanceSales Enablement Develop and implement sales enablement programs to support the sales team Create sales tools and materials, such as product presentations, sales scripts, and customer case studies Provide sales training on product features, benefits, and competitive advantageProduct Management Collaborate with the product development team to launch new products and services Develop product positioning and messaging Manage product lifecycle and pricing strategiesMiscellaneous Set clear goals and expectations for team members Provide coaching and mentorship to team members Develop and manage the marketing budget Monitor marketing expenses and ROI Troubleshooting & suggestive actions, in coordination with Country Head - Business DevelopmentExperience: Minimum 5 yearsIndustry: Preferred - Chemical ManufacturingQualifications: Full-time MBA or PGDM (Marketing) / other similar qualificationsJob Types: Full-time, PermanentBenefits: Leave encashment Paid sick time Paid time off Provident FundEducation: Bachelor's (Required)Experience: Marketing: 5 years (Preferred)Location: New Delhi, Delhi (Required)Work Location: In person,

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