Marketing Manager

LIUGOUYU PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A Singapore-based e-commerce company is seeking a Marketing Manager to lead live-stream marketing strategies and drive brand growth. The role involves developing marketing strategies, managing live-stream campaigns, collaborating with influencers, and overseeing digital content creation. Candidates should have a Bachelor's degree, at least 1 year of e-commerce marketing experience, and be proficient in Mandarin and English.

Qualifications

• Minimum 1 year of relevant experience in e-commerce marketing.
• Strong understanding of Singapore’s e-commerce platforms.
• Proficiency in Mandarin and English.

Responsibilities

• Develop and execute marketing strategies for e-commerce.
• Manage live-streaming campaigns including product selection.
• Collaborate with influencers to boost sales performance.

Skills

E-commerce marketing

Live-streaming operations

Analytical skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Live-stream analytics tools

E-commerce marketing platforms

Job description

About Us:
Liugouyu Pte Ltd is a Singapore-based company specialising in cross-border e-commerce and live-streaming sales. We manage online retail channels, live-streaming operations, and marketing campaigns targeting consumers in Singapore. We are looking for an experienced Marketing Manager to lead our live-stream marketing strategies and drive brand growth.

Key Responsibilities:

• Develop and execute marketing strategies for e-commerce and live-streaming sales, especially targeting the Singapore market.
• Manage live-streaming campaigns, including product selection, script planning, and on-air promotions.
• Collaborate with influencers, KOLs, and live-stream hosts to boost sales performance.
• Oversee content creation for digital platforms (WeChat, Douyin, Xiaohongshu, Shopee, etc.).
• Analyse live-stream data, monitor KPIs, and optimise campaigns for higher conversion rates.
• Coordinate with operations and logistics teams to ensure smooth order fulfilment.
• Research market trends and competitor activities in the live-streaming and e-commerce sector.

Requirements:

• Bachelor’s degree in Marketing, E-commerce, Business Administration, or related field.
• Minimum 1 years of relevant experience in e-commerce marketing, preferably in live-streaming operations.
• Strong understanding of Singapore’s e-commerce platforms and live-streaming ecosystem.
• Proficiency in Mandarin and English (to liaise with Mandarin-speaking partners and customers).
• Strong analytical, project management, and communication skills.
• Familiarity with live-stream analytics tools and e-commerce marketing platforms.

Salary Range: SGD 3,500 - SGD 6,000 per month (commensurate with experience and qualifications, in accordance with MOM’s Employment Pass salary guidelines).

Employment Type: Full-time, Permanent

Work Location: Singapore