marketing manager

HOW WEI PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading company in the F&B sector is seeking a talented Marketing Manager. This role involves developing marketing strategies, managing digital marketing, and collaborating with culinary teams to enhance brand identity and drive sales. Ideal candidates will possess strong communication skills and a deep understanding of market trends.

Qualifications

• Essential skills for an F&B Marketing Manager include creativity, communication, and problem-solving.
• Experience with digital marketing platforms and understanding market trends are crucial.

Responsibilities

• Develop and implement marketing plans to increase brand awareness and drive sales.
• Oversee brand identity and manage digital marketing efforts.
• Optimize marketing budgets for maximum ROI.

Skills

Creativity and innovation

Strong communication skills

Leadership skills

Data analysis

Problem-solving abilities

Understanding of the F&B industry

Experience with digital marketing platforms

Ability to work in a fast-paced environment

Job description

A Marketing Manager for an F&B (Food and Beverage)

Here are some key responsibilities:

• Develop marketing strategies: Create and implement marketing plans to increase brand awareness, drive sales, and enhance customer engagement.

• Brand management: Oversee brand identity, messaging, and visual elements to ensure consistency across all platforms

• Digital marketing*: Manage social media, email marketing, and online advertising to reach target audiences.

• Menu engineering: Collaborate with culinary teams to develop menu items and promotions that drive sales and customer loyalty.

• Budget management: Oversee marketing budgets and optimize spend for maximum ROI.

Some essential skills for an F&B Marketing Manager include:

- Creativity and innovation

- Strong communication and leadership skills

- Data analysis and problem-solving abilities

- Understanding of the F&B industry and market trends

- Experience with digital marketing platforms and tools

- Ability to work in a fast-paced environment