Marketing Manager

SG Gymnastics Academy Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading sports education company is looking for a Marketing Manager to drive strategic marketing initiatives and enhance brand presence. The ideal candidate will bring a passion for sports education and the ability to develop and implement effective marketing strategies. Responsibilities include managing digital campaigns, creating engaging content, and working collaboratively with internal teams and external stakeholders to achieve business objectives.

Qualifications

• 3-4 years of sales and marketing experience in sports education.
• Strong interpersonal and people skills.
• Dynamic, results-driven with a passion for the industry.

Responsibilities

• Develop and implement marketing strategies aligned with company goals.
• Plan and execute multi-channel digital campaigns for lead generation.
• Handle content creation and social media management.

Skills

Content creation

Copywriting

Analytical skills

Strategic thinking

Proficiency in English

Tools

Adobe Premiere Pro

Adobe Photoshop

Adobe Illustrator

Job description

We are seeking a dynamic and results-driven Marketing Manager with a passion for the sports education industry. The ideal candidate will play a pivotal role in developing and implementing marketing strategies, creating engaging content, and driving sales opportunities. Here are the key responsibilities and qualifications for the role:

Responsibilities:

Marketing Strategy and Planning:

• Develop and strategize marketing goals and initiatives aligned with the company's target audience.

• Stay up-to-date with the latest marketing trends, conduct competitive analysis, and explore new communication techniques and digital platforms.

• Collaborate with internal stakeholders to derive marketing strategies to drive business goals.

Campaign Management:

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing to enhance lead generation.

• Liaise with external vendors and media agencies to negotiate, brief, plan and execute campaigns.

• Conduct post-campaign analysis and reporting to derive key learnings.

• Responsible for creating campaign assets across various ad platforms, including Facebook, Instagram, LinkedIn, Google Ads, TikTok, etc.

• Develop and implement monthly/quarterly marketing social media plans with effective social advertising strategies to achieve business objectives.

Social Media Management:

• Plan monthly social content calendar, across various social media platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn and YouTube.

• Handle content creation and posting on the company's social media platforms.

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social marketing advertising, email marketing and content marketing to enhance lead generation.

• Prepare weekly/monthly updates on social platform performance, monitor and analyse campaign performance, providing insights and recommendation for optimization.

Job Requirements:

Experience:

• At least 3-4 years of sales and marketing experience, preferably in the sports education industry.

Skills:

• Strong content creation and copywriting skills.

• Analytical skills with the ability to interpret data and make data-driven decisions.

• Ability to think strategically and creatively.

• Proficient in English language (written and spoken).

• Proficient in Adobe Premiere Pro/Adobe Photoshop/Adobe Illustrator is an added advantage.

• Able to capture photos and videos of gymnasts for timely and engaging social media content when need arises.

Attributes:

• Dynamic and results-driven with a passion for sports education industry.

• Ability to work independently and collaboratively with internal and external stakeholders.

• Strong interpersonal and people skills.