Marketing Manager

MAKENA'S MART; Singapore; On-site; SGD 55,000 - 85,000; Full time

Job summary

A retail establishment in Singapore is seeking an experienced Marketing Manager to develop and implement marketing strategies, oversee digital marketing, and manage campaigns. Candidates should possess strong skills in market research, brand management, and team leadership to drive business objectives successfully.

Responsibilities

• Create and implement comprehensive marketing plans.
• Conduct market research to identify customer needs.
• Build and maintain a strong brand image.
• Plan, execute, and monitor marketing campaigns.
• Oversee online marketing activities.
• Develop engaging content for various channels.
• Prepare and manage the marketing budget.
• Work closely with other departments on marketing efforts.
• Develop strategies for customer engagement and retention.
• Organize promotional events and product launches.
• Track marketing metrics and prepare reports.
• Lead and mentor the marketing team.

Job description

Job Responsibilities of a Marketing Manager

• Develop Marketing Strategies: Create and implement comprehensive marketing plans to promote the company’s products or services and achieve business objectives.
• Market Research: Conduct market research to identify customer needs, market trends, and competitor activities. Analyze data to inform marketing decisions.
• Brand Management: Build and maintain a strong brand image through consistent messaging, visual identity, and customer experience.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels (digital, print, events, etc.). Measure campaign effectiveness and optimize for better results.
• Digital Marketing: Oversee online marketing activities such as social media, email marketing, search engine optimization (SEO), and online advertising.
• Content Creation: Develop engaging content for websites, blogs, social media, and promotional materials.
• Budget Management: Prepare and manage the marketing budget, ensuring efficient allocation of resources and cost control.
• Collaboration: Work closely with sales, product development, and other departments to align marketing efforts with overall business goals.
• Customer Relationship Management: Develop strategies to attract, engage, and retain customers, including loyalty programs and feedback initiatives.
• Event Planning: Organize and coordinate promotional events, trade shows, and product launches.
• Reporting and Analysis: Track key marketing metrics, prepare reports for management, and provide insights for continuous improvement.
• Team Leadership: Lead, mentor, and develop the marketing team to achieve departmental and organizational goals.