Marketing Manager

NIGHT STARS PTE. LTD.; Singapore; On-site; USD 45,000 - 85,000; Full time

Job summary

An innovative company is looking for a driven Marketing Manager to spearhead strategic growth initiatives and enhance brand visibility. In this dynamic role, you will design and implement marketing campaigns, manage social media platforms, and coordinate exciting promotional events. Collaborating with internal teams, you'll analyze market trends and performance metrics to refine strategies and drive engagement. If you are passionate about marketing and eager to make a significant impact, this is the perfect opportunity for you to shine in a vibrant work environment.

Qualifications

• Proven experience in managing marketing campaigns and events.
• Strong analytical skills to track KPIs and refine strategies.

Responsibilities

• Develop and execute marketing campaigns across digital and offline platforms.
• Manage social media presence and create engaging content.

Skills

Marketing Proficiency

Product Marketing Management

Content Creation & Design Tools

Marketing Analytics & Reporting

Campaign Strategy & Execution

Email Marketing Tools

Communication & Collaboration

Event Planning & Coordination

Tools

Canva

Adobe Creative Suite

Google Analytics

Meta Insights

Job description

We are seeking a highly motivated and results-driven Marketing Manager to join our team. The successful candidate will play a pivotal role in driving strategic growth initiatives, forging partnerships, and expanding our products' presence in the market.

Specific Responsibilities

1. Develop and Execute Marketing Campaigns
   Design and roll out marketing initiatives across digital and offline platforms to increase brand visibility and sales.
2. Manage Social Media and Online Presence
   Oversee company marketing efforts and implement new accounts on platforms like Facebook, Instagram, and TikTok; monitor engagement and develop content strategies.
3. Coordinate Promotions and Events
   Plan seasonal promotions, manage on-ground events, and collaborate with partners to drive footfall and customer retention.
4. Content Creation & Branding
   Create compelling visuals and messages that align with the brand’s tone and marketing goals.
5. Analyze Market Trends and Competitors
   Conduct research to track consumer behavior and competitor activities to refine strategies and maintain competitiveness.
6. Monitor Marketing Performance
   Prepare reports on campaign outcomes, evaluate return on investment (ROI), and recommend areas for improvement.
7. Collaborate with Internal Teams
   Work closely with operations, design, and sales teams to ensure marketing efforts support business goals effectively.

Technical Skills & Competencies

1. Marketing Proficiency
   Skilled in managing events and campaigns to boost the company's product branding visibility.
2. Product Marketing Management
   Capable of planning, scheduling, and optimizing product branding across various retailers to drive engagement.
3. Content Creation & Design Tools
   Proficient in Canva, Adobe Creative Suite, or equivalent tools for producing promotional materials, visuals, and videos.
4. Marketing Analytics & Reporting
   Able to analyze KPIs using tools like Google Analytics, Meta Insights, and generate actionable reports to track campaign performance.
5. Campaign Strategy & Execution
   Competent in planning and executing integrated marketing campaigns, including budgeting, A/B testing, and performance reviews.
6. Email Marketing Tools
   Familiar with product branding and managing customer outreach and retention campaigns.
7. Communication & Collaboration
   Strong verbal and written communication skills to coordinate effectively with vendors, internal teams, and external partners.
8. Event Planning & Coordination
   Experienced in organizing promotional events, collaborations, and product launches aligned with brand strategy.