Marketing Manager

KODECOON ACADEMY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading ed-tech firm in Singapore seeks a Marketing Executive to support campaigns and manage social media. You will create content for various channels and ensure branding consistency. The ideal candidate is fluent in English and Mandarin, organized, and proactive, ready to thrive in a fast-paced environment.

Qualifications

• Strong communication and problem-solving skills are essential.
• Must have business acumen to generate traffic and leads.
• A strong eye for detail and aesthetics is crucial.
• Knowledge of Photoshop or Illustrator is a plus but not compulsory.
• Ability to edit videos is beneficial.
• Fluency in spoken and written English and Mandarin is required.
• Must be driven, organized, and able to manage multiple projects.

Responsibilities

• Support the planning and execution of marketing campaigns.
• Research topics and create content for social media and marketing materials.
• Manage social media channels and respond to inquiries.
• Design customer engagement initiatives through community events.
• Plan lead generation events with partners.
• Measure and report on marketing campaign results.

Skills

Strong communication skills

Problem solving skills

Business acumen

Strong eye for detail

Photo editing software knowledge

Basic video editing

Fluency in English

Fluency in Mandarin

Proactive mindset

Time management skills

Job description

Marketing Executive

At Kodecoon, we take pride in providing top-notch technology education courses to equip every child with programming knowledge and empower them to create change. If you’re keen to be part of a dynamic team in a fast-growing start-up, join our Marketing team to be hands-on from day one and work closely with our founding team. This role will expose you to daily operations of managing an ed-tech start-up and facilitate smooth delivery of our coding programs to students in local and international schools.

Responsibilities

• Support marketing campaigns planning and execution
• Research industry-related topics and prepare well-drafted drafts or copy for social media posts, promotional emails and other marketing collaterals
• Design or assist in the creation of written, video, and image content for marketing channels to advertise our company and products
• Manage social media channels including Instagram, Facebook, Xiao Hong Shu, WeChat, Tik Tok and assist in replying to any customer inquiries
• Ensure the collaterals created are consistent with the branding guidelines
• Design customer success initiatives, or community events like fireside chats for customer engagement through Whatsapp channel
• Plan lead generation events with key partners
• Measure and report the results of marketing campaigns, social media ads and initiatives
• Assists in any other ad-hoc data entry or administrative tasks as requested by the management
• Design and lead team in offline marketing efforts (such as banners, pillar ads) and exhibitions

Qualifications

• Strong communication and problem solving skills
• Have business acumen to generate traffic and leads for new business opportunities
• A strong eye for detail and aesthetics according to our brand identity
• Knows how to use Photoshop or Illustrator or photo editing software is a plus, but not compulsory
• Knows basic video editing
• Fluent in spoken and written English
• Fluency in spoken and written Mandarin
• Driven, fast learner, proactive and ability to work in a fast-paced environment
• Organized, detail-oriented and ability to manage different projects at once
• Get things done attitude