Marketing Manager

HARIBO Asia Pacific Pte. Ltd.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Marketing Manager to drive marketing excellence across Asia Pacific. This role involves leading regional initiatives, managing marketing budgets, and executing consumer-centric campaigns. The ideal candidate is experienced in brand building with a strategic mindset, comfortable in a multicultural organization.

Qualifications

• Minimum 5 years of Marketing experience, preferably in FMCG or confectionery.
• Strong knowledge of the Asia Pacific consumer landscape and digital ecosystem.
• Hands-on experience in managing integrated marketing campaigns.

Responsibilities

• Lead the development and rollout of regional marketing toolkits and campaigns.
• Oversee and track the regional marketing budget for efficient resource allocation.
• Partner with agencies to implement online and offline campaigns.

Skills

Strategic mindset

Analytical skills

Communication skills

Education

Bachelor’s or master’s degree in marketing or Business

Job description

HARIBO Asia Pacific is looking for a Marketing Manager to drive marketing excellence across the diverse Asia Pacific landscape. Reporting to the Director Marketing Asia Pacific, the role focuses on leading regional initiatives and supporting sub-regional and country teams where needed. This is a hands-on role for a strategic yet execution-driven role for a marketer who thrives in a dynamic, multi-market environment and is passionate about consumer-centric marketing.

Key Responsibilities

• Lead the development and rollout of regional marketing toolkits, campaign frameworks, cross-market brand building initiatives.
• Drive thematic marketing campaigns and regional product launches across priority markets.
• Manage and support regional projects in areas such as new product development, digital activations, media strategy and consumer insights
• Oversee and track the regional marketing budget, ensuring efficient resource allocation
• Manage and monitor regional Marketing budgets
• Partner with agencies and internal teams to implement online and offline campaigns in alignment with brand guidelines
• Monitor industry trends, consumer insights and competitive activities and translate findings into concrete actions
• Ensure consistent marketing execution and brand messaging across markets
• Support best practices sharing across the region with internal teams and external partners.
• 70% regional and 30% sub-regional or market level project focus
• Stakeholder management across internal cross-functional teams and external agency partners

Qualifications and experience

• Minimum 5 years of Marketing experience, preferably in FMCG or confectionery
• Bachelor’s or master’s degree in marketing, Business, or equivalent professional qualification
• Strong knowledge of the Asia Pacific consumer landscape, digital ecosystem and media environments
• Brand building expertise, ideally with experience across consumer activations, new product development, communication and media.
• Hands-on experience in managing and executing integrated marketing campaigns, portfolio management and activations
• Comfortable working in a matrix and multicultural organization structure
• Experience with external agency management and supplier collaboration
• Fluent in English (business level proficiency)

Key Competencies

• Strategic mindset paired with strong execution and hands on mentality
• Self-starter with high levels of motivation, ownership and independence
• Flexible, open-minded team player, comfortable working across time zones and cultures
• Strong analytical and organizational skills, with experience setting up processes and workflows
• Excellent presentation, communication and influencing skills
• Deep understanding of marketing dynamics in Asia Pacific

Plus

• Additional Asian or German language is a strong plus