Marketing Manager

ESTEE LAUDER COSMETICS PTE. LTD.; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading company in the cosmetics industry seeks a Marketing Manager to drive brand management and marketing strategies. This role involves collaboration with local and regional teams to ensure effective execution of marketing plans, manage promotional initiatives, and analyze market trends to optimize performance. Candidates should have proven experience in marketing, strong leadership qualities, and the ability to handle multiple projects simultaneously.

Qualifications

• 7-12 years in related field, with prior experience in Marketing.
• Proven track record in driving ROI for marketing campaigns.
• Good communication skills, excellent in written and oral English.

Responsibilities

• Develop and propose local promotional plans for Key Shopping Moments.
• Collaborate with marketing teams to execute end-to-end marketing plans.
• Lead cross-functional teams for product marketing strategy and forecasting.

Skills

Leadership

Analytical Skills

Communication

Stakeholder Management

Marketing ROI

Education

Bachelor’s degree in Business, Digital Marketing, or a related field

University level education

Job description

In this role, you will be responsible for end-to-end marketing, adapting and delivering marketing plans across all local channels in ensuring a seamless consumer experience aligned with regional strategy. You will own business delivery of total brand, on marketing to drive their assigned business portfolios.You will be a brand equity builder to amplify regional brand and marketing plans to local consumers.

Brand Management and Commercial Execution

• Identify local trends and competitive actions, and recommend trends to action activation
• Work with local Commercial team to validate and develop local retail GTM execution plan across channels by doors
• Work with local Online team to define account-specific online execution plans (except for Brand.com with operations to be regionalized)
• Manage A&P by channels in accordance with regional guidelines from the cascaded brand GTM launch book.
• Develop and propose local promotional plans for Key Shopping Moment (KSM) / High Traffic Moment (HTM) & Always-on (Trial sets) with input from local corporate teams (i.e. DCM, Commercial, Finance, Supply chain)
• Monitor COG and escalate issues & develop intervention plans as needed

360 Marketing

• Collaborate with marketing team to deliver and execute cascaded end-to-end marketing plan from regional brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with relevant APAC/ local media and CRM team, extended DCM team and commercial.
• Derive insight from relevant APAC/ local media and CRM team, local DCM and Commercial teams and input to Region Brand at annual planning stage for region marketing and GTM strategy development.
• Localize and validate cascaded 360 marketing and GTM plans, brief and calendar across all platforms and channels including assets, A&P investment, influencer management with input from media expertise from relevant APAC/ local media and CRM team, for total brand across all channels.
• Collaborate with relevant APAC/ local media and CRM team, for digital, CRM, and paid media activations and DCM for account-specific online activation including campaign briefs, KPIs alignment and sign off on final investment. Validate final media agency brief and A&P budget.
• Brief relevant APAC/ local media and CRM team on brand consumer marketing plan. Review media performance against assigned KPIs monthly, quarterly, yearly together with relevant APAC/ local media and CRM team and co-develop improvement plans continuously for on-going optimization.
• Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any).
• Partner with earned media expertise with relevant APAC/ local media and CRM team on influencer selection as per region brand and local earned media guidelines and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations.
• Partner with owned media expertise with relevant APAC/ local media and CRM team to localize media plans and manage the operations across all brands owned media platforms.
• Product Management: Lead cross-functional teams to ensure accurate product forecast, product marketing strategy, data analysis and strategic recommendations, product excess management, pricing and claims for all campaigns and BAUs. It will include below:
• Develops Affiliate omnichannel Product Marketing strategy and plan, including
• Product portfolio (merchandising / assortment), by channel / door
• Key programs / launches
• Promotional plans
• Local pricing (aligned to Region / Global guidelines)
• Leads Affiliate forecasting and product analytics to drive KPIs and support forecast accuracy

Others

• Key member to drive / participate in assigned corporate regional / local projects (i.e. category / GTM strategy)
• Leadership: Lead and develop talents for succession internal pipeline

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.

Requirements

• Proven track record in driving ROI for marketing campaigns
• Strong leadership and influencing skills to lead multiple projects in a matrix environment
• Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships
• Strong analytical skills, fast learning, and flexible to deal with ambiguity
• Detail orientated with strong sense of work prioritization
• Excellent communication, collaboration, and delegation skills
• Decisive, ability to make sound decisions in the face of pressure
• Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations
• Ability to develop creative, effective, measurable sales and marketing initiatives
• Good communication skills and excellent in both written and oral English
• Strong business acumen

Education

• University level education
• Bachelor’s degree in Business, Digital Marketing, or a related field.

Work Experience

• 7-12 years in related field, with prior experience in Marketing
• Demonstrated ability to communicate effectively in professional settings, both written and verbally, in English.