MARKETING MANAGER

LK ENGINEERING PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading engineering company is seeking a Digital Marketing Specialist to oversee marketing campaigns, budget management, and the creation of engaging content for various digital platforms. The ideal candidate will have experience in digital marketing, strong analytical skills, and a proactive approach to emerging industry trends.

Responsibilities

• Design and supervise the digital marketing department including campaigns.
• Manage campaign budgets and digital content creation.
• Provide accurate reports on marketing campaign performance.

Job description

• Design and supervise all aspects of the digital marketing department including marketing database, email, and display advertising campaigns
• Grow and monitor campaign budgets.
• Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Plan and manage the various social media platforms.
• Plan and manage digital advertising campaigns
• Provide accurate reports on the marketing campaign’s overall performance.
• Coordinate with various advertising and media experts to improve marketing results.
• Appraise important metrics that affect website traffic, service quotas, and target audience
• Collaborate with teams to brainstorm new and innovative growth strategies
• Keep up to date with emerging digital platforms and industry trends