Marketing Manager

KLHEALTH PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading company in the health sector is looking for a Marketing Professional to oversee strategic planning and execution of marketing initiatives. You will be responsible for developing creative digital marketing strategies including SEO and social media efforts, and collaborating with various departments to enhance the brand image. Ideal candidates will possess a degree in marketing and proficiency in digital marketing tools, coupled with strong communication and collaborative skills.

Qualifications

• Diploma or Bachelor's degree in marketing or related field.
• Proficiency in SEO, PPC, and social media marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Oversee execution of the marketing calendar.
• Plan and execute digital marketing campaigns.
• Develop and maintain brand guidelines.

Skills

SEO techniques

PPC campaign management

social media platforms

email marketing

communication skills

collaboration

creative mindset

Education

Diploma or Bachelor's degree in marketing

Degree in Digital Marketing

Degree in Business

Tools

Google Analytics

Google Ads

Job description

Job Description:

• Oversee in strategic planning and making sure timely execution of overall Marketing Calendar.
• Plan and execute creative. effective digital marketing campaigns including SEO, SEM, display advertising, social media and email marketing for lead generation.
• Develop strategy for online and offline marketing.
• Work with E-commerce to combine all digital marketing with offline activities.
• Develop Public Relation strategy and plan, manage media, and develop press release as part of overall brand building.
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials.
• Monitor marketing budget with accountability for growth in marketing efficiency and return of investment.
• Develop and maintain brand guidelines, ensuring consistency across all brand touchpoints.
• To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
• Ad-hoc administrative work as required by the company.

Requirements:

• Diploma or Bachelor's degree in marketing, Digital Marketing, Business, or a related field.
• Proficiency in SEO techniques, PPC campaign management, social media platforms, and email marketing.
• Familiarity with Google Analytics, Google Ads, and social media analytics tools.
• Excellent communication skills, both written and verbal, with a creative mindset.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of the aesthetic, beauty trends, and consumer behavior is a plus.