Marketing Manager

LIBERTY MBFC PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading F&B company in Singapore seeks a marketing manager to drive brand awareness and customer engagement through strategic marketing initiatives. The ideal candidate will have at least 5 years of experience in F&B marketing, a strong command of digital marketing strategies, and excellent project management skills. The role includes overseeing marketing campaigns, managing budgets, and collaborating with various internal and external stakeholders to enhance brand visibility.

Qualifications

• Minimum 5 years of relevant experience in F&B, hospitality, or lifestyle marketing.
• Strong knowledge of the Singapore F&B market and consumer behavior.
• Proficiency in marketing tools, social media platforms, and basic design skills will be an advantage.

Responsibilities

• Develop and implement integrated marketing plans, campaigns, and initiatives.
• Lead and manage all aspects of digital marketing, social media, content creation, and public relations.
• Manage and monitor marketing budgets, ROI, and reporting.

Skills

Digital marketing

Project management

Communication

Stakeholder management

Creativity

Tools

Marketing tools

Social media platforms

Job description

Key Responsibilities:

· Develop and implement integrated marketing plans, campaigns, and initiatives to drive brand awareness, customer engagement, and sales across all our F&B brands in Singapore.

· Lead and manage all aspects of digital marketing, social media, content creation, and public relations.

· Plan and execute group-level and outlet-specific marketing activities, promotions, collaborations, and events.

· Work closely with operations and culinary teams to align marketing strategies with business goals and seasonal offerings.

· Manage and monitor marketing budgets, ROI, and reporting.

· Oversee external agencies, designers, influencers, and media partners to ensure timely and quality execution of campaigns.

· Identify partnership and sponsorship opportunities to enhance brand visibility and customer reach.

· Lead loyalty, CRM, and customer database initiatives to improve retention and drive repeat visits.

· Organize and execute corporate and group events, media tastings, launches, and private events.

· Stay updated on market trends, competitor activities, and emerging channels to keep the brands relevant and competitive.

Requirements:

· Minimum 5 years of relevant experience in F&B, hospitality, or lifestyle marketing.

· Strong knowledge of the Singapore F&B market and consumer behavior.

· Proven track record in managing digital marketing, social media, PR, and event management.

· Excellent project management, communication, and stakeholder management skills.

· Creative, hands-on, and resourceful with a keen eye for detail and branding.

· Able to work independently and thrive in a fast-paced, entrepreneurial environment.

· Proficiency in marketing tools, social media platforms, and basic design skills will be an advantage.