MARKETING MANAGER

Job Role Description

The Marketing Manager manages execution of the organisation's branding and marketing efforts, including managing the organisation's brand image, digital marketing communications and promotional campaigns. He/She leverages market research on brand awareness, market trends, and target buyer and seller landscapes to improve product and service offerings. He/She also collaborates with regional teams to compare geographical trends and share ideas.

He/She is analytical and innovative, leverages data analytics to identify key market trends, and develops successful digital marketing programmes and initiatives.

He/She networks extensively to stay in close contact with key industry stakeholders and is constantly on the lookout for new marketing opportunities.

Tasks

• Design marketing campaign themes, approaches and targets to support awareness of new products and promotions.
• Develop Key Performance Indicators (KPIs) to monitor performance based on marketing implementation plans.
• Develop approaches to enhance marketing channel performance based on data analysis.
• Develop brand guidelines according to overall brand image and best practices.
• Develop branding implementation plans to align with branding strategies.
• Develop e-commerce implementation plans to increase revenue and engagement based on platform performance analysis.
• Develop findings from industry landscape, digital marketing technologies and competitor product offerings to plan marketing strategies.
• Develop marketing communication plans and content marketing initiatives across digital platforms.
• Develop marketing implementation plans in alignment with marketing strategies.
• Develop measures to improve future marketing campaigns based on identified areas of improvement.
• Develop research parameters to identify market awareness, brand associations and public perceptions.
• Develop target profiles and personalised marketing or engagement strategies based on data-driven analysis.
• Develop various channels to drive engagement with target profiles and improve customer experience.
• Manage actions with Corporate Communications to avoid external brand reputation risks.
• Manage organisation's social media platforms and review alignment of other digital marketing channels with branding strategies.
• Review brand consistency issues in collaterals across digital marketing platforms.
• Review developed campaign collaterals to ensure alignment with marketing campaign themes.
• Support collaboration with business functions to identify new products and develop marketing campaigns.
• Support engagement sessions with vendors and creative agencies.
• Support the adoption of new digital marketing technologies for existing marketing processes.