Marketing Manager

HOUSE OF CRAB (HOLDING) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the seafood industry seeks a driven Sales & Marketing Manager to spearhead strategic initiatives, enhance brand presence, and optimize customer engagement. The role focuses on developing marketing strategies, analyzing market trends, and effectively utilizing resources to drive growth.

Qualifications

• Proficiency in market research and financial analysis.
• Excellent communication and negotiation skills.
• Experience in customer relationship management.

Responsibilities

• Develop marketing strategies based on research and business objectives.
• Allocate marketing resources for optimal impact.
• Analyze market trends and customer behavior.

Skills

Analytical abilities

Communication

Negotiation

Market research

Financial analysis

Tools

Customer relationship management tools

Job description

We are seeking a highly motivated and results-driven Sales & Marketing Manager to join our team. The successful candidate will play a pivotal role in driving strategic growth initiatives, forging partnerships, and expanding our market presence and share.

Responsibilities

1. Develop detailed marketing strategies based on market research, customer data, and business objectives to drive brand awareness, customer acquisition, and retention.
2. Allocate marketing resources effectively, ensuring funds are used efficiently for advertising, promotions, content creation, and market research.
3. Develop and communicate the company's unique value proposition and ensure it stands out from competitors in the market.
4. Implement strategies to improve search rankings and create valuable content that drives traffic and engagement.
5. Analyze market trends, competitors, and customer behavior to identify growth opportunities or areas for differentiation.

Technical Skills and Competencies

1. Strong analytical abilities with proficiency in market research, financial analysis, and forecasting.
2. Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels.
3. Skills in designing surveys and questionnaires to gather customer insights, preferences, and satisfaction levels.
4. Proficiency with customer relationship management tools to track interactions, manage leads, and improve retention.
5. Knowledge of developing advertising strategies across digital, print, and other media to increase brand visibility and sales.