Marketing Manager

The Wok People Pte Ltd; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

The Wok People Pte Ltd in Singapore is seeking a Marketing Manager to lead and organize the marketing team, developing plans to promote visibility, reputation, and sales of the company's services.

You will supervise a team, shape strategy, create marketing collateral, run campaigns across channels, and support events such as dinners and celebrations.

The ideal candidate has a degree in marketing or business, experience in F&B, and strong digital analytics skills, with a hands-on, creative mindset.

Qualifications

• Diploma/Bachelor's degree in Marketing, Business Administration, or related field.
• Proven work experience as Marketing Manager in F&B industry is required.
• Strong knowledge of digital marketing channels and analytics tools.
• Excellent communication and ability to collaborate cross-functionally.

Responsibilities

• Team Development and Performance: supervise and develop a team of Marketing Executives.
• Marketing Strategy Development: collaborate to formulate a comprehensive marketing plan.
• Product Promotion and Collateral: create and align marketing materials with branding.
• Campaign Planning and Execution: plan and run campaigns across multiple channels.
• Events operations support: liaison for client events and onsite execution.

Skills

Marketing management

F&B industry knowledge

Digital marketing

Analytics tools

Communication skills

Cross-functional collaboration

Creative thinking

Education

Diploma/Bachelor's in Marketing or related

Tools

Adobe Illustrator

Adobe Photoshop

Microsoft Office

Job description

[Job Summary]

Our growing company is seeking to hire a Marketing Manager who will be responsible for supervising and organizing our marketing team. Other responsibilities are to develop and implement marketing plans to promote and enhance the visibility, reputation, and sales of the company's services.

[Responsibilities]

45% on Events, 45% on POS collateral and 10% on Branding

(1) Team Development and Performance

• To manage and supervise a team of 3 x Marketing Executives so to execute the marketing initiatives.

(2) Marketing Strategy Development:

• Collaborate with the management team (Operations Managers, Unit Managers, Chef/Cook) to formulate a comprehensive marketing strategy aligned with the company's overall objectives.

(3) Product Promotion, Marketing Collateral and Local Store Materials:

• Hands on development of marketing collaterals such as brochures, menus, flyers, and promotional materials. Ensure consistent branding, messaging, and high-quality design across all materials including works of the team.

(4) Campaign Planning and Execution:

• Plan, develop, and execute marketing campaigns across various channels, including digital marketing, social media, email marketing, print media, and events. Coordinate with internal teams to ensure successful campaign implementation.

(5) Operations Support for Events

• Main Liaison for Client's Ad Hoc events such as Dinner & Dance, VIP Luncheon, Anniversary Celebration etc. Prepare Proposal for such events, presentation to client and onsite execution.

[Requirements]

• Diploma/ Bachelor's degree in Marketing, Business Administration, or a related.
• Proven work experience as a Marketing Manager or a similar role in the F&B industry.
• In-depth knowledge of the F&B industry, market trends, and consumer behavior.
• Strong understanding of digital marketing channels, social media platforms, and analytics tools.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strategic thinking and problem-solving abilities.
• Demonstrated creativity and ability to think outside the box to develop innovative marketing campaigns.
• Proficient in Microsoft Office, hand-on expertise in Adobe Illustrator / Photoshop.
• Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.