Marketing Manager

Venchi; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A global leader in chocolate and gelato is seeking a dynamic Marketing Manager to drive marketing initiatives across Singapore and Malaysia. The ideal candidate should have 5-7 years of marketing experience with a strong focus on CRM, trade marketing, and e-commerce. Responsibilities include developing CRM strategies, managing marketing budgets, and collaborating with cross-functional teams to enhance brand presence and drive sales.

Benefits

Attractive remuneration package

Excellent career prospects

Qualifications

• Minimum of 5-7 years of experience in marketing.
• Strong understanding of digital marketing tools and CRM platforms.
• Fluency in English is required; proficiency in Mandarin or Malay is a plus.

Responsibilities

• Develop and implement CRM strategies to enhance customer retention and loyalty.
• Collaborate with sales teams to develop trade marketing plans.
• Develop and execute digital marketing strategies to drive online sales.

Skills

CRM

Trade Marketing

E-commerce

Digital Marketing

Analytical Skills

Project Management

Education

Bachelor’s degree in marketing, Business, or related field

Job description

About Us:

Founded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well-being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of the Mediterranean diet. The company focuses on enhancing life quality, social connections, and environmental respect through its products. Supported by over 1,600 employees, Venchi operates more than 180 stores in over 70 countries, with headquarters in Milan, a factory in Cuneo and 4 regional offices in Hong Kong, Shanghai, New York, and Beijing. Join us at Venchi and be part of a story that celebrates moments of cheerfulness with indulgent products crafted for your well-being.

Your Mission:

We are looking for a dynamic and results-driven Marketing Manager to lead our marketing efforts across Singapore and Malaysia. Report to Retail Director (SG/MY), the ideal candidate will have a strong background in CRM (Customer Relationship Management), Trade Marketing, and E-commerce. This role requires a strategic thinker with a proven track record of driving brand growth, enhancing customer engagement, and optimizing marketing campaigns across multiple channels

Key Responsibilities:

CRM Strategy & Execution:

• Develop and implement CRM strategies to enhance customer retention, loyalty, and lifetime value.
• Leverage customer data to create personalized marketing campaigns and improve customer segmentation.
• Monitor and analyze CRM performance metrics to optimize campaigns and drive ROI.

Trade Marketing:

• Collaborate with sales teams to develop and execute trade marketing plans that drive product visibility and sales in retail channels.
• Manage promotional activities, in-store displays, and POS materials to ensure brand consistency and effectiveness.
• Build strong relationships with key retail partners to maximize brand presence and sales opportunities.

E-commerce Marketing:

• Develop and execute digital marketing strategies to drive online sales and brand awareness.
• Optimize e-commerce platforms (e.g., website, marketplaces) for user experience, conversion rates, and SEO.
• Manage online advertising campaigns (e.g., Google Ads, social media ads) and analyze performance to ensure maximum ROI.

Cross-Functional Collaboration:

• Work closely with product, sales, and regional marketing teams to align strategies and ensure consistent brand messaging.
• Collaborate with external agencies and vendors to execute marketing initiatives effectively.

Budget Management:

• Plan and manage the marketing budget for Singapore and Malaysia, ensuring efficient allocation of resources.
• Track and report on marketing expenses and ROI.

Market Analysis & Insights:

• Conduct market research to identify trends, opportunities, and competitive insights.
• Use data-driven insights to refine marketing strategies and tactics.

The Ideal Candidate:

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 5-7 years of experience in marketing, with a focus on CRM, trade marketing, and e-commerce.
• Proven experience managing marketing campaigns across multiple markets (Singapore and Malaysia preferred).
• Strong understanding of digital marketing tools, CRM platforms, and e-commerce ecosystems.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
• Fluency in English is required; proficiency in Mandarin or Malay is a plus.

What We offer:

We offer an attractive remuneration package and excellent career prospects to the right candidate. Please click apply to submit your full resume with present and expected salaries.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world!

We look forward to hearing from you!