Marketing Manager

OnDemandTalent; Singapore; Remote; SGD 77,000 - 103,000; Full time

Job summary

A leading blockchain technology firm is looking for an experienced Marketing Manager to lead their marketing strategy and enhance brand engagement within the Web3 ecosystem. The role entails developing comprehensive marketing strategies, managing PR and event operations, and building strategic partnerships. The ideal candidate should have extensive experience in both B2B and B2C marketing, particularly within the Crypto/Web3 space, and possess strong community-building skills.

Qualifications

• 3+ years of experience leading marketing strategy for consumer products.
• Proven success in launching products in the crypto or fintech sectors.
• Familiarity with airdrops and DeFi.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Lead all PR and event operations.
• Build and maintain strategic partnerships.

Skills

B2B marketing

B2C marketing

Digital marketing tools

Community building

Data analysis

Tools

Social media platforms

Analytics tools

Job description

Location:

• Remote - Southeast Asia

About the Company:

We are a team driven by the vision of leveraging programmable assets and blockchain technology to revolutionize the financial landscape. We are deeply committed to serving the needs of the Southeast Asian market, building innovative solutions that empower users and advance the Web3 ecosystem across the region.

Position Overview:

We are seeking an experienced Marketing Manager to lead our marketing strategy, shape brand awareness, and drive engagement with enterprise partners, regulators, developers, and Web3 users. This is a unique opportunity to define the blockchain narrative in Indonesia and work alongside a visionary team. You’ll be responsible for developing and executing a full-spectrum marketing strategy, from community growth and events to PR and ecosystem partnerships.

The ideal candidate is a strategic thinker and hands-on leader who is equally comfortable mentoring teams and executing directly. You bring a proven background in both B2B and B2C marketing an d thrive in fast-paced, high-pressure environments with lots of moving parts.

Key Responsibilities

• Partner with the management team to develop and execute a comprehensive marketing strategy, including content, community engagement, events, and partnerships.

• Lead all PR, event operations, including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.

• Navigate and engage effectively within the broader crypto and blockchain ecosystem, including Layer 1 (L1) blockchains, Ethereum Virtual Machine (EVM) networks, airdrops, staking, and DeFi strategies.

• Build and maintain strategic partnerships with key industry players, influencers, and media outlets.

• Grow and support a strong community of advocates and ambassadors within the crypto/Web3 space.

• Analyze growth initiatives and user flows to identify opportunities for product and marketing improvements.

• Analyze data, competitors, and market trends to refine marketing efforts and maximize performance.

• 3+ years of experience leading marketing strategy and execution for consumer products

• 2+ years managing global marketing teams in the Crypto/Web3 space

• Proven success in launching products and tokens in the crypto, blockchain, or fintech sectors

• Deep understanding of the crypto ecosystem, including L1 networks, EVM compatibility, airdrops, staking, and DeFi

• Experience with DeFi or other financial technology companies

• Familiarity with Web3 growth mechanics such as airdrops, incentive campaigns, and token economies

• Proven community-building experience within open-source or blockchain ecosystems

• Ability to thrive under pressure in fast-moving environments

• Proficiency with digital marketing tools, social media platforms, and analytics tools to make data-driven decisions

Grab the chance and don't lose it. Apply now!