MARKETING MANAGER

ISLAND CAR WASH N GROOMING PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading car wash service is seeking an innovative Marketing Manager to elevate brand awareness and drive profitability. The successful candidate will develop and execute strategic marketing plans, manage departmental budgets, and create engaging content to attract customers. A bachelor's degree in marketing or business, along with strong leadership and communication skills, is required. The role offers the opportunity to engage in creative marketing initiatives within a dynamic team environment.

Qualifications

• Bachelor's degree in marketing, business or relevant field.
• Understanding of marketing fundamentals and tactics.
• Proficiency with marketing research and statistical analysis.

Responsibilities

• Optimize marketing strategies and oversee department budget.
• Evaluate and enact effective marketing campaigns across various channels.
• Analyze market trends and consumer behavior to inform strategies.

Skills

Leadership

Creative thinking

Communication

Project Management

Analytical skills

Education

Bachelor's degree in marketing or business

Tools

Marketing software

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).