MARKETING MANAGER

YOUR EA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing consulting firm in Singapore seeks a Marketing Manager to develop and execute XiaoHongShu marketing strategies for various clients. The ideal candidate has 3–5 years of experience in social media marketing, particularly on the XiaoHongShu platform, and demonstrates strong leadership abilities. Responsibilities include leading a marketing team, creating engaging content, and managing campaign performance. This role offers an opportunity to innovate in a dynamic marketing environment.

Qualifications

• 3–5 years of experience in social media marketing focused on XiaoHongShu.
• Strong understanding of XiaoHongShu platform and user behavior.
• Proven track record of executing successful campaigns.

Responsibilities

• Develop and manage XiaoHongShu marketing strategies for clients.
• Lead the marketing team to meet client objectives.
• Plan and execute engaging XiaoHongShu campaigns.

Skills

Social media marketing

Content creation

Analytical problem-solving

Leadership

Influencer marketing

Education

Bachelor’s degree in Marketing or related field

Job description

Job Responsibilities:

• Develop, implement, and manage XiaoHongShu marketing strategies for multiple clients.
• Lead and guide the marketing team to ensure campaigns meet client objectives.
• Plan and execute XiaoHongShu campaigns, including content creation, influencer partnerships, and community engagement.
• Create engaging and high-quality XiaoHongShu content that resonates with the target audience.
• Monitor campaign performance using XiaoHongShu analytics and other tools; provide insights and recommendations.
• Collaborate with clients to understand brand goals and deliver customized solutions.
• Manage campaign budgets and ensure optimal allocation of resources.
• Stay updated on XiaoHongShu platform trends, algorithm changes, and best practices.
• Coordinate with content creators, designers, and copywriters to produce high-quality XiaoHongShu content.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in social media marketing, preferably with a focus on XiaoHongShu.
• Strong understanding of XiaoHongShu platform, user behavior, content trends, and analytics.
• Proven track record of planning and executing successful XiaoHongShu campaigns.
• Excellent communication, leadership, and project management skills.
• Creative and strategic thinking with analytical problem-solving abilities.
• Experience with influencer marketing and KOL collaborations on XiaoHongShu is a plus.
• Passion for social media trends and the ability to produce engaging content.