Marketing manager

SciMed (Asia) Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading healthcare solutions provider in Singapore is seeking a Marketing Specialist to develop regional marketing strategies, implement digital marketing plans, and manage content across platforms. The ideal candidate has a strong background in digital marketing, excellent analytical skills, and experience in crafting engaging content. This role offers competitive compensation and a dynamic work environment.

Benefits

Competitive compensation

Benefits programs

Qualifications

• Proven experience in digital marketing strategies and campaign execution.
• Strong analytical skills to assess marketing effectiveness and ROI.
• Excellent communication skills for collaboration across teams.

Responsibilities

• Lead development of marketing plans to achieve business objectives.
• Create and optimize digital and social media communication strategies.
• Plan and manage the Marketing Calendar and execute campaigns.

Skills

Digital marketing

Content creation

SEO/SEM

Project management

User experience improvement

Education

Bachelor's degree in Marketing or related field

Tools

Analytics tools

CRM software

Social media platforms

Job description

SciMed Asia – A Member of PHC Group is a leading player in the fast-growing global life sciences, healthcare equipment and supply industry. Located in Singapore with distribution networks in India and APAC, we specialized in distributing products and solutions for laboratories in the market segments of life sciences, clinical diagnostics and pharmaceuticals.

We are searching for individuals who embrace challenges, enjoy learning, freely share their knowledge and experience, and share our commitment to quality customer service. We are looking for keen individuals who are passionate about joining the healthcare/life science industry.

Geographical Scope

Major Tasks & Responsibilities

• Lead the development of country and regional marketing plans to deliver on priorities, leveraging market opportunities and support achievement of business objectives at a regional and country level.
• Deliver on strategy with strong execution of marketing strategy to enhance the performance and adoption of SciMed brands.
• New product launches: setting up launch plans, ensure launch readiness and excellence at regional and country level.
• Lead or collaborate with other functional teams on business topics such as portfolio strategy, assessment of new business opportunities, evaluation of new products, marketing capability enrichment, participation in project teams, etc.

Digital, Media and SEO/SEM

Build and Implement a cohesive and comprehensive digital and social media communication strategy, including website development, updates and new content creation, online promotions and messaging. Creates digital plans and budgets; manages to the objectives, strategies and tactics prioritized within plan and ensure analytical rigor is continuously applied to optimize the plans' implementation. Has good knowledge of utilization of social media channels and an ability to negotiate best costs / quality with digital and media agencies Creation of engaging digital content based on brand positioning and leveraging high reach across social media channels Drive regional digital marketing efforts, drive traffic to websites through website improvement, SEO, SEM, social media channels, web analytics, social media monitoring, and integrated offline activities. User Experience and Engagement Identify and implement user experience improvements. Provide insights into customer behaviour and suggest improvements. Contribute ideas for new customer engagement methods

Content Development and Management

• Collaborate with Singapore/Local product/account managers and Export managers to develop and align marketing and communication campaigns with regional and local strategies.
• Plan and execute marketing communications by creating digital content, emailers, newsletters, etc., in collaboration with global and local teams, ensuring compliance with corporate branding and messaging guidelines.
• Manage content across multiple sites to ensure functionality and accuracy.
• Optimize website performance, keep information updated, and enhance user experience.

Campaign Coordination and Execution

• Plan and manage the Marketing Calendar.
• Develop comprehensive plans to increase awareness of SciMed’s products. Develop and execute marketing tactics to enhance the acquisition of new customers.
• Coordinate with internal teams to ensure successful marketing campaigns.
• Event Support: Plan and execute events and trade shows, leading the design and production of deliverables. Assist with logistics and content creation for internal and external events.
• Manage incoming leads in the CRM and channel them to the respective account managers.

Reporting and Analytics

• Monitor and Report competitor activities, brainstorm potential improvements or changes in marketing strategy, products, or services.
• Evaluate ROI of marketing plans: Track and analyse results based on defined metrics. Use analytics tools to evaluate key initiatives to provide actionable insights and improvements. Undertake post-campaign analysis, optimization, and reporting for stakeholders.
• Manage Marketing budget: prioritization, track and analyse expenses.

YOUR APPLICATION:

SciMed offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and are driven by innovation and the desire to improve the lives of our patients, we encourage you to apply now. Job postings will remain open for a minimum of five business days and are subject to immediate closure thereafter without additional notice.

TO ALL RECRUITMENT AGENCIES:

SciMed does not accept unsolicited third party resumes.

About Us

SciMed Asia – A Member of PHC Group is a leading player in the fast-growing global life sciences, healthcare equipment and supply industry. Located in Singapore with distribution networks in India and APAC, we specialized in distributing products and solutions for laboratories in the market segments of life sciences, clinical diagnostics and pharmaceuticals.