MARKETING MANAGER

WOODS CAFE PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Woods Cafe PTE. LTD. in Singapore is seeking an innovative Marketing Manager to promote the company’s brand and services. You will optimize marketing strategies, manage the department’s budget and staff, and prepare forecasts.

The role requires extensive knowledge of marketing strategies, the ability to identify new business leads, and a track record of translating expertise into increased brand awareness and profitability.

Qualifications

• Bachelor’s degree in marketing, business or a related field is required.
• Strong knowledge of marketing fundamentals, digital and social media strategies.
• Proven leadership and project management abilities with data-driven decision making.
• Proficiency with common marketing tools and software and analytics.

Responsibilities

• Develop and execute marketing strategies to promote the brand and services.
• Manage department budget, forecasts and staff allocations.
• Identify new business leads and growth opportunities.
• Lead campaigns from ideation to execution across channels.
• Analyze market trends and measure campaign performance against goals.
• Create content and coordinate with vendors and partners.
• Prepare quarterly and annual marketing plans and reports.
• Collaborate with internal teams to align pricing and campaigns.

Skills

Marketing fundamentals

Digital marketing

Social media marketing

Leadership

Project management

Communication skills

Marketing tools & software

Marketing research & statistics

Working under pressure

Availability for opening hours

Education

Bachelor’s degree in marketing or business

Tools

Marketing software

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).