MARKETING MANAGER

ALPHA GREY PTE. LTD.; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

An innovative firm is on the lookout for a dynamic Marketing Manager to elevate its brand and services. This role encompasses optimizing marketing strategies, managing budgets, and leading a team to drive qualified traffic. The ideal candidate will possess a strong understanding of digital marketing, creative problem-solving skills, and the ability to generate valuable leads. Join a forward-thinking company that values creativity and strategic thinking, where your contributions will significantly impact brand awareness and profitability.

Qualifications

• Extensive knowledge of marketing strategies and tactics.
• Proficiency in marketing research and statistical analysis.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Generating new business leads and developing promotional strategies.
• Measuring and reporting on campaign performance.

Skills

Marketing Strategies

Business Development

Creative Thinking

Digital Marketing

Leadership Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Marketing Tools and Software

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be responsible for optimizing marketing strategies, managing the marketing department's budget and staff, and preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

1. Evaluating and optimizing marketing and pricing strategies.
2. Analyzing market trends and preparing forecasts.
3. Generating new business leads.
4. Developing strategies and tactics to promote the company and drive qualified traffic.
5. Deploying successful marketing campaigns and owning their implementation from ideation to execution.
6. Experimenting with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
7. Producing valuable and engaging content for our website and blog that attracts and converts target audiences.
8. Building strategic relationships and partnering with key industry players, agencies, and vendors.
9. Preparing and monitoring the marketing budget quarterly and annually, allocating funds wisely.
10. Overseeing and approving marketing materials, from website banners to brochures and case studies.
11. Measuring and reporting on campaign performance, gaining insights, and assessing against goals.
12. Analyzing consumer behavior and adjusting email and advertising campaigns accordingly.

Marketing Manager Requirements

1. A Bachelor’s degree in marketing, business, or a related field.
2. Sound understanding of marketing fundamentals and tactics.
3. Creative thinking and problem-solving abilities.
4. Leadership and project management skills.
5. Knowledge of digital marketing and social media strategies.
6. Excellent verbal and non-verbal communication skills.
7. Proficiency with marketing tools and software.
8. Proficiency in marketing research and statistical analysis.
9. The ability to work under pressure.
10. Availability to work during opening hours, including evenings, holidays, and weekends.