Marketing Manager

Cloudflare; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Cloudflare is seeking a Marketing Manager to drive B2B enterprise marketing initiatives. This role involves creating and executing digital campaigns while managing in-person events and collaborating cross-functionally to support lead generation. The ideal candidate should have 5-8 years of experience in B2B marketing and possess strong project management skills, along with a data-driven approach to measuring campaign effectiveness.

Qualifications

• 5 to 8 years proven experience in B2B marketing.
• Experience in planning and managing trade shows and events.
• Strong track record in launching successful marketing campaigns.

Responsibilities

• Create and manage digital campaigns across various channels.
• Plan and execute field marketing events and track performance.
• Collaborate with teams to optimize and localize campaigns.

Skills

Project Management

Collaboration

Analytical Skills

Interpersonal Skills

Education

BA/BS in Marketing, Business, Economics

Tools

Salesforce

Marketo

Tableau

Job description

Marketing Manager

Cloudflare is looking for an enthusiastic B2B Enterprise marketing associate, who is dynamic, creative, and analytical. The individual has a track record of delivering creative and smashing programs that generate new prospects and grow the marketing revenue pipeline.

You will create, launch, and drive a series of digital campaigns that span a variety of online channels - email, social, and webinars to name a few. You will also drive our in-person and virtual events tactics and end to end execution. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to think strategically and orchestrate many moving parts. You must have the basic working knowledge and expertise of the demand generation marketing funnel and lead flows. The right candidate will have the ability to work cross-functionally with all teams in-region and in headquarters in San Francisco.

What you'll do

Work in cross-functional teams and collaborate closely with global demand generation, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of marketing initiatives

Align marketing initiatives to directly support sales objectives, focusing on lead generation and opportunity development.

Assess campaign performance using SFDC and Tableau reporting, evaluate ROI, and provide data-driven recommendations for improvement.

Plan, promote, and host field marketing events (trade shows, conferences, executive dinners, and workshops)

Work with cross-functional team members (Design, Sales, Marketing, Finance, Product) to orchestrate high-impact integrated marketing campaigns.

Work with the global marketing teams to optimise and localise global campaigns to ensure market relevancy.

Manage campaigns from strategic planning and execution to evaluation, ensuring smooth project management throughout. Oversee timelines, track ROI, and implement data-driven optimisations to continuously improve performance.

Communicate campaign results to key stakeholders.

Examples of desirable skills, knowledge and experience

5 to 8 years proven experience in B2B marketing (enterprise software, SaaS, regional marketing and/or info security experience a plus)

• BA/BS in Marketing, Business, Economics, or other quantitative field

On the digital side, you will be supporting our digital teams to help with execution and optimisation of online marketing campaigns across multiple channels (e.g. email, webinars, social media, etc.).

In addition, you must have experience in planning, budgeting and managing trade shows, events, and conferences from start to finish

Have proven track record of launching successful online and offline marketing campaigns and driving qualified leads in the funnel

Strong project management/organisational skills and the ability to successfully manage multiple initiatives at once

Strong interpersonal skills, collaborative, and the ability to coordinate across multiple departments in different time zones

Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales and other marketing goals

Analytically inclined, exceptional organisational skills, with rigorous attention to detail

Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines

Having a strong sense of curiosity and passion for learning

Exhibit strong stakeholders' management and communication skills

Hands-on experience with Salesforce, Marketo, and Tableau, will be an advantage.

Previous experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus