MARKETING MANAGER

DELIBOWL PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the F&B sector seeks a Marketing Manager for SHIOK BURGER in Singapore. This role includes strategic campaign planning, data analysis, project management, and marketing collateral oversight. Ideal candidates should possess a bachelor’s degree in Marketing and 5+ years of relevant experience, showcasing their ability to drive marketing initiatives and collaborate with teams effectively.

Qualifications

• 5+ years of experience in marketing campaign management.
• Proven ability to translate data insights into strategies.
• Strong skills in budgeting and stakeholder coordination.

Responsibilities

• Develop and maintain an annual marketing calendar.
• Monitor and evaluate campaign performance using KPIs.
• Manage the development of marketing materials.

Skills

Project Management

Data Analysis

Communication

Marketing Strategy

Education

Bachelor’s degree in Marketing or Business

Job description

We're Hiring: Marketing Manager @ SHIOK BURGER

Location: Singapore | Full-Time | Fast Food / F&B

About Delibowl Group

Founded in 2017, Delibowl Group operates several F&B brands including Delibowl, Nuodle, Shock Burger, Hui Oriental, and So Fun 3. Our mission is to deliver high-quality food and service at affordable prices, in convenient locations, with a warm and friendly dining experience.

About SHIOK BURGER

Born in Singapore, made for the world.

SHIOK BURGER blends local flavours with bold, street-style burger vibes to deliver a Halal, juicy, and uniquely satisfying experience.

Strategic Campaign Planning & Execution

Develop and maintain an annual marketing calendar, identifying key dates, events, and opportunities to maximize revenue growth.

Design tactical promotions and campaigns, establishing clear milestones, budgets, and resource allocation plans.

Formulate communication strategies and ensure seamless dissemination of plans to internal teams and stakeholders.

Continuously review and adjust strategies based on market trends, performance data, and business priorities.

Data-Driven Campaign Optimization

Monitor and evaluate campaign performance using KPIs (e.g., ROI, engagement, conversion) and analytics tools.

Collect and analyze data to generate actionable insights, providing recommendations for campaign adjustments and future strategies.

Prepare post-campaign reports to highlight successes, challenges, and opportunities for improvement.

Cross-Functional Collaboration

Partner with internal teams to ensure cohesive execution of campaigns and promotions.

Marketing Collateral Oversight

Manage the end-to-end development of marketing materials (print/digital), including copywriting, design, fact-checking, and proofreading.

Ensure all collateral aligns with brand standards and campaign objectives.

Additional Responsibilities

Support ad-hoc projects and initiatives as directed by the Senior Management.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

5+ years of experience in marketing campaign management, preferably in a fast-paced, cross-functional environment.

Proven ability to translate data insights into actionable strategies.

Strong project management skills with expertise in budgeting, timeline management, and stakeholder coordination.

Excellent communication, editing, and presentation skills.

Preferred Competencies:

Agile mindset with the ability to adapt to shifting priorities.

Detail-oriented with a commitment to accuracy and brand consistency.

Collaborative team player with leadership capabilities.