Marketing Manager

AZTECH TECHNOLOGIES PTE LTD; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking an experienced Marketing Manager to lead B2B marketing initiatives within the electronics manufacturing sector. This role involves planning and executing comprehensive marketing strategies, managing external agencies, and driving brand awareness through various channels. The ideal candidate will possess a strong background in digital marketing, public relations, and data analysis, along with proven leadership skills. Join a dynamic team that values professional growth and offers a competitive remuneration package, making a significant impact in expanding the business in overseas markets.

Benefits

Career advancement opportunities

Continuous professional development

Competitive remuneration package

Attractive staff discounts

Employee engagement programs

Qualifications

• 6+ years of B2B marketing experience in electronics manufacturing.
• Strong understanding of new media and social networking.

Responsibilities

• Plan and execute B2B marketing campaigns across various channels.
• Develop strategic marketing plans aligned with business objectives.

Skills

B2B Marketing

Digital Marketing

Copywriting

Public Relations

Social Media Management

Data Analysis

Education

Diploma in Marketing

Degree in Marketing

Tools

Google Analytics

Social Media Platforms

Job description

At Aztech, the marketing team supports and drives the growth of the business, generating awareness of our products and services. We are looking for an experienced Marketing Manager familiar with the electronics manufacturing industry to join us as we expand our business.

The Job Role:

1. Plan and execute B2B marketing campaigns (online & offline), advertising, public relations, media communications, events, and social marketing for Aztech’s manufacturing services.
2. Develop and implement a B2B strategic marketing plan aligned with overall business and sales objectives to improve brand equity, marketing effectiveness, and revenue.
3. Create engaging and informative articles and content for Aztech’s website and other marketing channels.
4. Utilize various social media platforms to communicate with stakeholders effectively.
5. Drive business expansion in overseas markets through Marketing Qualified Leads for sales.
6. Create, maintain, and analyze reports across multiple platforms, extracting key insights for future campaigns and go-to-market strategies, along with tactical recommendations.
7. Ensure branding strategies across all marketing channels and platforms are consistent and aligned.
8. Lead the Design team to conceptualize and develop marketing collaterals.
9. Manage external marketing agencies to ensure deliverables are met timely and meet expectations.

Requirements:

• Diploma / Degree in Marketing or a related discipline.
• At least 6 years of relevant B2B marketing experience, preferably in the B2B electronics manufacturing industry.
• Good understanding of new media platforms, social networking, and emerging media opportunities.
• Proficient in copywriting and press releases.
• Experience in public relations; an established network with publishers (online & offline) is advantageous.
• Demonstrated leadership skills with strong interpersonal and communication skills.
• Organized and able to work well in a fast-paced environment.

What we offer:

• Excellent opportunity for career advancement and growth.
• An environment that encourages continuous professional development.
• Competitive remuneration package.
• Attractive staff discounts.
• Employee engagement and development programs.