Marketing Manager

Insignia Group of Companies; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead brand development in Singapore. This role is crucial for establishing the brand's presence and involves strategic planning, PR management, and collaboration with global teams. The ideal candidate will have extensive experience in luxury marketing, a strong grasp of consumer insights, and a flair for innovative solutions. Join this forward-thinking company to make a significant impact on its growth trajectory in a vibrant market. If you are passionate about marketing and eager to drive brand success, this opportunity is perfect for you.

Qualifications

• Over 5 years of marketing experience, especially in luxury brands.
• Strong background in consumer marketing and innovative content solutions.

Responsibilities

• Develop and implement core marketing strategies for Singapore.
• Manage brand identity and corporate communications effectively.
• Coordinate marketing campaigns with sales and growth activities.

Skills

Marketing Strategy

Brand Management

Public Relations

Influencer Marketing

Market Research

Lead Generation

Consumer Insights

Digital Marketing

Sales Support

Education

Business Degree

Marketing Degree

Tools

CRM Systems

Social Media Platforms

Job description

Insignia are seeking a professional and experienced Marketing Manager for their brand new office in Singapore. This individual will be responsible for establishing the Insignia brand within Singapore as we aim to dominate a new region. You will play a pivotal role in the development of the brand, and will work closely with the global team to help take Insignia to the next level.

Responsibilities:

• Plan, implement and measure all core marketing activity and take ownership of developing the Group’s core marketing strategy in Singapore, in conjunction with the Directors and the Groups wider strategy.
• Overall responsibility for brand management and corporate identity within Insignia in Singapore.
• Dealing with PR and event agencies in Singapore; from negotiating and signing contracts to monitoring activities and reporting back to the wider group.
• Working with influencers and ambassadors in the region for brand awareness.
• Managing all marketing for the lifestyle management aspect of the business in Singapore.
• Using consumer insights to guide the marketing campaigns and inspire high quality creative.
• Analysing potential strategic partner relationships for company marketing.
• Co-ordinating marketing campaigns with sales and business growth activities.
• Market research and benchmarking of target markets, analysis of company products in relation to competitors.
• Manage and improve lead generation campaigns and measuring ROI.
• Managing online and print marketing materials from collateral to product packaging within the region and reporting back to the global team.
• Creating relevant sales collateral to support the sales team in events or as general client facing documents.
• Managing and sourcing suppliers locally.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Working closely with the rest of the global marketing team and other company departments to ensure a coordinated approach to marketing campaigns.
• Maximising the use of company CRM and other marketing assets such as digital customer acquisition and social media marketing in Singapore.
• Supporting on sales pitches and the overall growth strategy with the sales team.

Professional Requirements:

• Business and/or marketing degree or equivalent.
• Previous background within luxury brands or hospitality.
• Over 5 years’ experience within all areas of Marketing.
• An unrivalled knowledge of consumer marketing in VIP segment.
• A background in innovative and creative solutions to content.
• Excellent line management experience is essential.
• SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.
• Highly detail and delivery focused.